Responsibilities

• Own and optimize the Marketing Automation Platform (HubSpot), including configuration, workflows, automation logic, and governance.
• Partner with RevOps to ensure seamless HubSpot–Salesforce integration and marketing tech stack alignment.
• Lead a HubSpot audit and rebuild, establishing naming conventions and a sustainable operating model.
• Evaluate, implement, and own operation of new marketing technologies.
• Identify and implement AI-powered tools and workflows to boost personalization and reduce manual tasks.
• Develop scalable campaign execution systems and SOPs for email, nurture sequences, webinars, and paid campaigns.
• Oversee campaign performance tracking with standard UTMs, attribution, and CRM mapping.
• Build, QA, and launch routine campaign workflows or develop automations.
• Create dynamic audience segmentation for persona- and school-specific messaging across channels.

Requirements

• 5-8+ years in marketing operations, with significant time in B2B SaaS.
• Built or rebuilt a marketing ops function before.
• Strong understanding of SaaS revenue metrics and funnel analytics.
• Deep HubSpot expertise.
• Demonstrated familiarity with AI tools in a marketing/ops context.
• Technical fluency (integrations, data modeling, APIs, workflow automation).
• Strong understanding of CRM reporting and data architecture.
• Proficiency with enrichment and data tools.
• Ability to translate business strategy into operational infrastructure.
• Strong process design and documentation skills; comfortable educating stakeholders.

Preferred

• Experience building or rebuilding a marketing ops function.
• Strong communicator across technical and non-technical audiences.
• Familiarity with ABM initiatives.

Benefits

• Team meet-ups, events, and retreats in various locations.
• Flexible, distributed work environment with in-person connection opportunities.
• We have a 12,000 sf office in Washington, DC available for people to use.