Responsibilities

• Build and maintain end-to-end analytics and attribution, including UTM tracking systems, QR code generation, cross-page attribution, ad pixel implementation, and B2B attribution platforms. Define how GC AI measures marketing's contribution to pipeline and revenue.
• Own the marketing tech stack (HubSpot, product analytics, attribution, experimentation) and partner with RevOps on shared data architecture across GTM teams. Build internal tools (Slack-based UTM generators, referral trackers, QR utilities) to scale team efficiency.
• Manage paid media agencies, creative contractors, and web development partners end to end. Hold partners accountable to performance standards, oversee ad creative production across Google, LinkedIn, and META, and make clear recommendations on channel investment.
• Own email marketing: campaign calendar, flow architecture, audience segmentation, and quality control across all sends. Build multi-tier onboarding flows, re-engagement campaigns, and new template testing programs in coordination with sales, RevOps, and engineering.
• Lead web and landing page strategy: build, optimize, and ship pages in collaboration with design and engineering, drive website creative direction including major platform builds, and optimize conversion paths across auth pages, CTAs, and interactive site features.
• Help execute account-based marketing and pipeline strategy, translating strategic frameworks into coordinated execution across paid media, email, and sales enablement.
• Drive program management across marketing: scope projects, set timelines, lock owners, and surface risks so leadership always knows what's on track. Manage domain purchases, account exclusion lists, bounced email handling, and gifting campaigns as part of day-to-day operations.

Requirements

• 6+ years in marketing ops, revenue ops, analytics, or GTM operations in B2B SaaS
• Proven experience owning systems and data infrastructure at a high-growth startup
• Deep experience with HubSpot, product analytics tools, AI-driven workflows, and data modeling
• Strong forecasting and financial fluency; comfortable building pipeline and ROI models from scratch
• Hands-on CRM experience across platforms (Salesforce, HubSpot, Keap), including building workflows, managing lifecycle stages, and handling backend configuration
• You fix problems without being asked and follow through on every detail. You default to action and iterate toward excellence rather than waiting for perfect conditions.

Preferred

• Experience marketing to legal, compliance, or GRC buyers
• Ability to build landing pages, configure tools, or troubleshoot technical bottlenecks when developer bandwidth is limited
• Experience managing paid media agencies and holding partners accountable to granular performance standards
• Background at a high-growth startup in the Series A through C stage