Marketing Operations Coordinator

Dallas, TX (Unknown)

Salary Not AvailableEntry Level2+ years exp

Posted 7 weeks ago

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Job Summary

Own regular ROI reporting and program tracking to drive data-driven sales decisions.

  • Growth Analytics: Build and maintain ROI reports and program performance tracking.
  • Marketing Ops and CRM: Support Lead Liaison and Salesforce processes including lead scoring, nurturing, segmentation, and data cleansing.
  • Cross-functional Handoff: Ensure smooth lead handoffs from marketing to sales with clear data and ownership.

Job Description

Responsibilities

  • Generate regular and ad-hoc reports that measure the ROI of marketing campaigns
  • Build and maintain processes to track the success of marketing programs and drive sales
  • Support essential marketing operations initiatives in Lead Liaison and Salesforce.com, such as lead scoring, lead nurturing, segmentation, and data cleansing
  • Assist with the hand-off of leads from marketing to sales

Requirements

  • Up to two year’s work experience in high tech marketing
  • Bachelor’s Degree is required with preference for business administration, economics, marketing, or other relevant disciplines
  • Analytical mindset to draw conclusions from reports and offer insightful recommendations
  • Can-do attitude with the ability to thrive in a rapidly-changing environment while managing multiple projects
  • Has strong attention to detail and excellent time management skills
  • Process and design oriented; enjoys solving challenging problems
  • Team player who enjoys working in cross-functional teams
  • Excellent oral and written communication skills
  • Experience with Salesforce.com is highly desired

Preferred

Lead Liaison LLC logo

Lead Liaison LLC

4.3 Glassdoor

Lead Liaison is an application development company that designs, develops, and sells cloud-based marketing and sales automation software. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly revenue generation software platform. Applications cover all phases of lead management automation including sales prospecting, lead generation, and marketing automation functions that directly influence revenue generation. It’s innovative and robust lead management platform combines unparalleled sales prospecting, lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing and ROI reporting. The Software as a Service (SaaS) model delivers an effective user experience and integrated cloud computing capabilities.

Founded in 2008
Dallas, Texas, USA
76 employees (6 in marketing)
88% recommend to a friend

Traffic Signals

Monthly Visitors
1.7K
Traffic Source Mix
Search
27.8%
Direct
51%
Referral
8.7%
Social
11.3%
Paid
1%

Headcount Trend

Current headcount: ~76

Marketing Team

Marketing Team Size
4 (5% of company)