Responsibilities

• Build and manage campaign plans, timelines, and launch calendars
• Coordinate deliverables across email, web, social, paid media, and supporting stakeholders
• Ensure launches move forward on time with clear ownership, fewer missed steps, and strong follow-through
• Manage handoffs, approvals, deadlines, and asset readiness across campaigns
• Serve as the primary day-to-day marketing lead for campaign execution
• Write and refine campaign copy across email, landing pages, and supporting marketing assets
• Develop messaging frameworks and creative briefs that guide campaign execution
• Ensure messaging is clear, compelling, on-brand, and aligned with the offer
• Review and elevate copy and creative output produced across the team
• Act as the senior copy lead for the department

Requirements

• 4–8 years of experience in marketing operations, content marketing, campaign management, copywriting, or a closely related role
• Strong ability to write and direct high-performing marketing copy across email, web, and campaign assets
• Experience managing multi-channel campaigns and keeping cross-functional work moving
• Proven strength in project management, prioritization, and workflow leadership
• Experience managing or mentoring junior team members or specialists
• Comfortable working with performance data, reporting, and dashboard visibility
• Strong organizational instincts and attention to detail
• Demonstrated fluency with AI tools and LLM-assisted workflows, with strong human judgment and editing standards
• Ability to thrive in a fast-moving, high-volume environment where priorities can shift

Preferred

• Experience in a direct-to-consumer, education, media, events, or e-commerce business
• Familiarity with platforms such as ActiveCampaign, Shopify, Klayvio, HubSpot, HighLevel, GA4, Wicked Reports, or similar marketing tools
• Experience operating inside a startup or lean team where ownership is high and resources are limited
• Comfortable balancing strategy, execution, and team leadership in the same role