Responsibilities

• Develop and implement comprehensive branding strategies that align with company goals, ensuring consistency across all marketing channels.
• Manage social media platforms by creating engaging content, analyzing performance metrics, and adjusting campaigns to maximize reach and engagement.
• Lead product management initiatives by coordinating market research, analyzing consumer insights, and collaborating with product teams to enhance offerings.
• Drive multichannel marketing campaigns including digital marketing, e-commerce promotions, public relations efforts, and B2B marketing initiatives.
• Conduct market research to identify trends, customer preferences, and competitive positioning for strategic decision-making.
• Manage budgets effectively while planning strategic marketing activities that support sales growth and brand visibility.
• Coordinate public relations efforts to enhance brand reputation through media outreach, press releases, and community engagement.
• Analyze campaign performance using analysis skills to refine strategies, optimize ROI, and report on key metrics regularly.
• Literally anything to grow the brand.

Requirements

• Proven experience in social media management, digital marketing, and multichannel campaign execution within a fast-paced environment.
• Strong background in product management, branding development, market research (including Nielsen data), and analysis skills.
• Demonstrated expertise in B2B marketing strategies combined with public relations experience to build brand credibility.
• Understanding of e-commerce platforms and digital marketing tools.
• Experience managing budgets efficiently while executing strategic plans that support sales objectives.
• Knowledge of market analysis techniques including consumer insights gathering and competitive benchmarking.
• Excellent communication skills with the ability to lead cross-functional teams effectively and foster collaborative relationships.
• Some discipline and grit.

Preferred

• Experience with QuickBooks Online and GoDaddy preferred.