Responsibilities

• Build and maintain marketing automation in HubSpot: journey mapping, nurture sequences, industry newsletter workflows, lifecycle stage automation, and re-engagement flows.
• Support the top-of-funnel lifecycle stages and the automations that move contacts through them, including how marketing-sourced contacts are handed to sales.
• Partner with the Head of RevOps to ensure sales-side and marketing-side automations overlay cleanly, with no conflicts in field updates, lifecycle progression, or contact ownership.
• Ensure marketing data flows into HubSpot in a consistent, well-structured way so that reporting on MQLs, sources, campaign attribution, and funnel conversion functions correctly.
• Manage marketing contact hygiene, including deduplication, list pruning, unengaged contact cleanup, and contact-tier management, to keep HubSpot costs controlled and email deliverability healthy.
• Build and maintain list segmentation and audience definitions used across email, paid, and lifecycle programs.
• Maintain existing marketing tool and advertising platform integrations, including the data flow between HubSpot, Clay, Google Ads, Meta, and LinkedIn. Support new integrations as they come online in partnership with Marketing and RevOps leadership.
• Maintain ongoing server-side tracking configuration (Cookiebot and Stape) following initial agency implementation.
• Maintain consent management across the website and email, including cookie banner configuration, opt-in and opt-out logic, and subscription preferences. Partner with Marketing and RevOps leadership on GDPR and CCPA compliance decisions as the company expands into new regions.

Requirements

• 3 to 5 years of experience in marketing operations, revenue operations, or CRM administration in a B2B SaaS environment.
• Strong working fluency in HubSpot, including Marketing Hub workflows, lists, properties, lifecycle stages, and reporting. Familiarity with HubSpot Operations Hub, custom objects, and full CRM administration (contacts, companies, deals) is a plus.
• Hands-on experience with consent management platforms such as Cookiebot or OneTrust, and a working understanding of GDPR and CCPA requirements.
• Comfort working across the marketing-sales boundary, with an understanding that a clean lead handoff depends on well-built automations on both sides.
• Proven ability to write clear, usable SOPs and process documentation for a non-technical audience.
• Strong data orientation and comfort working in structured data environments, including experience conducting data audits and building hygiene monitoring processes.
• Collaborative communication style with the ability to work across Sales and Marketing
• Self-directed and able to manage competing priorities in a fast-moving, environment

Preferred

• Experience with Clay, server-side tracking (GTM, Stape), Webflow, and paid platform tagging (Meta, Google, LinkedIn).
• Experience in a company using both inbound and outbound (SDR-led) go-to-market motions.
• Exposure to marketing attribution models and the operational requirements that support them.
• HubSpot certifications.
• Experience supporting a dual-team environment, such as sales and marketing, from a neutral operational function.

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance