Responsibilities

• Build and maintain reporting dashboards to track marketing funnel performance.
• Analyze marketing data to identify trends, opportunities, and performance drivers.
• Improve and refine marketing reporting processes to provide clear, actionable insights.
• Create visualizations and dashboards using tools such as Power BI.
• Set up and maintain data connections between marketing platforms, CRM systems, and analytics tools.
• Develop and manage marketing data pipelines and integrations.
• Ensure accurate tracking across the entire marketing funnel.
• Familiarity with lead management, lead routing, dialers, and sales KPI support.
• Configure and maintain integrations across the marketing technology stack.
• Manage data flows between CRM platforms, reporting tools, and marketing platforms.

Requirements

• 3+ years of experience in data analytics, marketing analytics, or marketing operations
• Bachelor’s degree required
• Strong experience with Power BI or similar visualization tools
• Experience working with CRM systems and marketing data platforms
• Ability to build data integrations and manage data flows between systems
• Strong analytical and problem-solving skills
• Experience building dashboards and translating data into insights

Preferred

• Background in marketing analytics or marketing operations
• Experience with ServiceTitan data or similar operational platforms
• Familiarity with AI tools integrated into reporting or operational workflows
• Experience working with data connectors, APIs, or ETL tools
• Understanding of marketing lead funnels, attribution, and campaign tracking