Marketing Operations Analyst

Houston, TX (Hybrid)

Salary Not AvailableMid Level4+ years exp

Posted 5 weeks ago

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Job Summary

Own the analytics backbone for marketing operations, turning KPI packages into actionable leadership insights and guiding cross-functional improvements across data integrity, forecasting, and reporting.

  • Own KPI packages and ROI storytelling, turning campaign data into actionable insights for Marketing Leadership.
  • Partner across Marketing, Sales Ops, Product Marketing, and Product to improve data integrity, forecasting, and lead-to-revenue outcomes.

Job Description

Own the analytics backbone for marketing operations, turning KPI packages into actionable leadership insights and guiding cross-functional improvements across data integrity, forecasting, and reporting.

  • Responsibilities: Act as a trusted advisor to Marketing Leadership by providing accurate analysis and insights, communicating effectively, and challenging leaders to think differently.
  • Responsibilities: Develop and maintain KPI packages to measure marketing and lead performance, evaluating campaign effectiveness, targets, and ROI.
  • Responsibilities: Communicate actionable takeaways from reporting, identify the next questions, and dig deeper to find root causes.
  • Responsibilities: Drive process improvements for data output from marketing automation and CRM to improve data integrity and reporting accuracy.
  • Responsibilities: Partner with Marketing, Sales Operations, Product Marketing, and Product to plan, problem solve, and create efficiencies that optimize lead conversion and revenue.
  • Responsibilities: Maintain a strong customer-service orientation and timely, quality solutions to customer issues.
  • Responsibilities: Utilize AI-driven technologies to enhance analytics, forecasting, and insights, enabling proactive decision-making and automation.
  • Responsibilities: Complete ad hoc analysis for leadership and executives, manage multiple projects, and identify next areas to analyze.
  • Responsibilities: Communicate actionable insights and identify the next questions from regular reporting and KPI packages.
  • Requirements: Advanced Excel proficiency and meticulous data accuracy.
  • Requirements: Strong cross-functional collaboration and team-building skills, with excellent verbal and written communication.
  • Requirements: Proficiency with Salesforce, Marketo, and Tableau, with ability to synthesize large data sets for C-Suite recommendations.
  • Requirements: BS/BA in Business Administration or related field, with 4+ years in Marketing Operations, Sales Operations, or Consulting in SaaS.
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Avetta

3.9 Glassdoor

Navigate supply chain risks with confidence. Avetta provides you with the tools and expertise needed to proactively identify, assess, and mitigate risks, all within a single unified platform. From robust supplier monitoring to advanced cybersecurity measures, ESG compliance, and subcontractor management, the Avetta One platform has you covered. The only all-in-one contractor risk management platform you need.

Founded in 2003
Lehi, Utah, USA
1K employees (53 in marketing)
75% recommend to a friend
85% CEO approval

Traffic Signals

Monthly Visitors
183.8K
Monthly Google Ads Budget
$56.1K
Traffic Source Mix
Search
32.7%
Direct
57.6%
Referral
6.1%
Social
2.5%
Paid
1%

Headcount Trend

Current headcount: ~1K

Marketing Team

Marketing Team Size
38 (4% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$35M
Last Raise
$35M
Private Equity, 7 years ago

Funding History

  • Feb 2019
    Private Equity
  • Mar 2018
    Private Equity
  • Aug 2016
    Series Unknown

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