Marketing and New Business Development Manager, I&I

Responsibilities

• Developing and executing segment marketing strategies for the Industrial & Institutional (I&I) and Home Care Hard Surface Cleaning (HSC) markets, leveraging market trends, customer insights, and growth opportunities to drive market penetration and business growth.
• Leading and implementing account-based marketing (ABM) initiatives for key customers, building strong relationships, understanding customer needs, and delivering tailored value propositions and marketing campaigns.
• Driving innovation and reformulation projects from ideation through launch, collaborating with cross-functional teams to develop new solutions, enhance existing offerings, and ensure ongoing market competitiveness and relevance.
• Generating and translating market, consumer, and competitive insights into actionable strategies that support growth, innovation, and market leadership through data-driven analytics and research.
• Developing value-based pricing strategies and compelling value propositions, identifying opportunities for differentiation and maximizing customer value.
• Identifying and pursuing new business opportunities by partnering with sales, technical service, R&D, and other stakeholders to capitalize on emerging market trends and customer needs.
• Fostering cross-functional collaboration across marketing, sales, R&D, technical service, and product management to align initiatives and achieve strategic growth objectives.

Requirements

• Hold a bachelor's degree in Marketing, Business Administration, or a technical field required; MBA or PhD preferred.

Preferred

• MBA or PhD preferred.

Benefits

• Flexible work arrangements whenever possible
• Highly competitive retirement savings plan with company match and investment options
• Well-being programs that include comprehensive mental health support for you and your household family members
• Family forming benefits (fertility, adoption and surrogacy reimbursement, maternity/parental leave, and more)
• Back-up child and elder care with discount programs for families of all ages and stages
• Mentoring and career development opportunities that allow you to share, learn, and thrive
• Matching gifts program that allows you to deepen the impact of your contributions to qualified charities.
• Employee crisis support for when the unexpected happens
• Access to our BASF wine cellar, employee discounts, and much more!