Marketing Mgr Military

Responsibilities

• Create and implement marketing programs, initiatives, and strategies that support the ongoing occupancy and resident retention goals of the project.
• Will be responsible for managing the marketing budget and assisting in the development of the annual budget.
• Reputation management for the local project. Monitor online reviews, communications and ratings. Collaborate with appropriate staff to craft and post responses as appropriate.
• Review traffic and sources to determine patterns and trends for all properties. Analyze the quality of marketing tactics and effectiveness, changing strategy and methods as needed.
• Manage and monitor advertising campaigns, signage and leasing specials. Analyze effectiveness and financial impacts of current and potential marketing programs.
• Coordinate the appearance of the projects print and electronic materials such as e-marketing, website, social media, advertising collateral, monthly newsletter, resident correspondence, event flyers, etc.
• Manage and maintain third party relationships with key vendors covering marketing and advertising functions and oversee prospect communications programs.
• Responsible for the achievement of marketing and resident relations goals and financial objectives
• Coordinate and plan monthly marketing events for current residents. Evaluate effectiveness of events and development of new plans to meet the desires of the projects resident base.
• Coordinate with village management staff to plan events and marketing programs. Create a cohesive team atmosphere enlisting the support of site staff to engage in resident relations programs.

Requirements

• Minimum of three to five years of experience in Marketing, Communications, Real Estate or a related discipline.
• Bachelor’s degree or equivalent combination of education and experience in Marketing, Communications, Real Estate or a related discipline.
• Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities.
• Strong creative, strategic, analytical, organizational and personal sales skills.
• Experience developing and managing budgets.
• Demonstrated successful experience in communication and writing and editing skills utilized for functions including press releases, making presentations and negotiating with media.
• Experience overseeing the design and production of print materials, publications, website etc.
• Computer literacy in word processing, data base management and page layout.
• Commitment to working with shared diverse teams.
• Strong oral and written communications skills.

Benefits

• Help make the world a better place in a team-oriented environment.
• Grow with our organization through various professional development opportunities.
• Collaborate and thrive in a company culture where all are welcome
• Michaels teammates make a difference in the lives of residents, colleagues, and the communities where we live and work every day. To learn more about the total rewards we offer please visit our website.
• As part of our team, you will enjoy a competitive wage, a comprehensive benefit package which includes Medical, Dental, Vision, prescription, etc., generous paid time off, a 401 (k) plan with a company match, and so much more.
• Children will be able to apply for the Michaels Employee Scholarship Program.