Marketing and Merchandising Manager at Hudson Harvest | Athens, NY | $63K/yr – $70K/yr

Hudson Harvest

Marketing and Merchandising Manager

Athens, NY (Hybrid)

$63K/yr – $70K/yrMid Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the end-to-end marketing and merchandising flow for Harvest Prime's buyers, bridging content, events, ecommerce UX, and CRM to drive revenue and brand consistency.

Editorial ownership: lead weekly newsletters, buyer notes, and site features that tie to seasonal storytelling.
Asset and events production: design collateral, photos, event materials, and cross-channel content with HubSpot/ Pepper data flow.
Sales alignment and commerce: partner with sales leadership on revenue priorities, UX decisions, and merchandising across Pepper, site, and campaigns.

Job Description

Responsibilities

Produce weekly buyer newsletters that drive engagement and orders — owning the editorial calendar, design, and sending
Design and produce sales collateral, takeaways, product catalog, one-pagers, and product spotlights in Canva, Photoshop, or your tool of choice.
Manage social media presence and digital storytelling across the brand.
Build out Photo Studio processes and maintain a strong photo and content library that fuels every channel.
Meet weekly with buyers to translate market notes, seasonal availability, and vendor stories into newsletters, site features, and campaigns.
Shape what we lead with, how we bundle, and how we tell the story of quality, origin, and seasonality.
Own a merchandising E-commerce and UX experience through our Point of Sales System – Pepper
Produce the marketing materials that bring promotional events to life — College Campus Banana Split Day, food shows, customer appreciation days, and local market activations. Design, print, and deliver event collateral, signage, branding, and promotional copy as requested by the sales team — supporting each event from the production side.
Source and manage swag for the sales team to use in the field.
Build pitch decks, product guides, and promotional materials the sales team will actually use.
Partner with sales leadership to align marketing efforts with revenue priorities and account targets.
Informing ecommerce UX and merchandising decisions alongside our web design partners — how products are categorized, surfaced, and recommended on the site.
Becoming the power-user of HubSpot/Pepper for campaigns, lead tracking, segmentation, and reporting dashboards.
Connecting the websites, Pepper, HubSpot, and operational tools so data and content flow seamlessly.
Co-leading a cross-functional Marketing Committee (Marketing, Leadership, Sales) to drive cohesive brand decisions across the business.

Hudson Harvest

Hudson Harvest partners with over 70 small to medium-sized farms and food producers in the Hudson Valley and Northeast. We’ve built relationships with growers, butchers, millers, and cheesemakers based on a shared commitment to environmental sustainability. Together, we’re helping create a thriving food system and stronger local food community. Our mission is to be a collaborative partner to our farms, helping them ensure a sustainable future for their land and their business. Additionally we aim to be a trusted source of high quality local ingredients, and to connect chefs, retailers and institutions directly to the small farms of the Hudson Valley and the Northeast.

Founded in 2011

Germantown, New York, USA

18 employees (1 in marketing)

www.hv-harvest.com