Kemna Auto of Fort Dodge logo
Kemna Auto of Fort Dodge

Marketing, Merchandising & Advertising Director

Fort Dodge, IA (On-site)

$50K/yr – $65K/yrSenior LevelFull time

Posted 4 weeks ago

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Job Summary

Own and optimize the full marketing mix across showroom, service, and multi-site branding while coordinating OEM programs and multi-channel campaigns.

  • Own marketing, merchandising, and advertising across vehicles, service and parts, the Valvoline Express Lube, tires, and commercial/fleet.
  • Lead digital and content programs across websites, SEO, blogs, Google Analytics, paid search and social, and OEM partners.
  • Coordinate OEM co-op programs and in-store merchandising to maximize available dollars and brand consistency across stores.

Job Description

Responsibilities\n
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  • Own marketing, merchandising, and advertising across new and used vehicles, service and parts, the Valvoline Express Lube, tires, and commercial/fleet.
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  • Lead digital and content programs across the websites, SEO and blog content, Google Analytics, paid search and social, and partners like Stream Advertising and Lotlinx.
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  • Coordinate OEM co-op programs and in-store merchandising to capture every available dollar.
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  • Run radio, billboard, local advertising, sponsorships, and community presence (newspaper as needed).
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  • Lead in-dealership and lot merchandising so the showroom, service drive, and lot always look like Kemna.
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  • Create customer-retention campaigns that bring people back to the service drive, lube lane, and showroom.
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  • Partner with our Algona stores on shared systems, content, and brand.
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\nRequirements\n
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  • Marketing experience (automotive, retail, or agency a plus) — a self-starter who owns outcomes, not just activity
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  • Hands-on with Google Analytics, Google Business Profile, and social ad tools (Facebook, Instagram, TikTok)
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  • Comfortable with SEO and content — building web pages and writing blog posts
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  • A strong writer and communicator who can produce or direct creative across radio, print, social, and web
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  • Organized and systems-minded — keeps a calendar, hits deadlines, and reports results
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  • Comfortable managing vendors and budgets (OEM co-op experience a bonus)
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  • Lives our standards: Be Kind, Be Professional, Pursue Excellence.
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\nPreferred\n
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  • OEM co-op experience with marketing programs
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  • Experience leading a marketing function and team
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\nBenefits\n
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  • 401(k)
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  • 401(k) matching
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  • Dental insurance
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  • Employee discount
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  • Health insurance
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  • Life insurance
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  • Paid time off
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  • Vision insurance
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Kemna Auto of Fort Dodge logo

Kemna Auto of Fort Dodge

Visit Kemna Auto of Fort Dodge, a Chevrolet, GMC and Buick dealership in Fort Dodge, IA. We offer auto sales, service and financing. Schedule a test-drive.

Founded in 2007
Fort Dodge, Iowa, USA
4 employees
kemnafortdodge.com

Headcount Trend

Current headcount: ~4

Marketing Team

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