Marketing and Media Intern

Responsibilities

• Integrated Marketing & Campaign Support
• Support the planning and execution of integrated marketing campaigns across USGA products and programs, with a focus on Handicapping and GHIN.
• Assist with campaign calendars, timelines, creative deliverables, and coordination across internal teams.
• Help develop campaign briefs, presentations, and marketing materials that support broader business objectives.
• Creative Development & Project Coordination
• Work alongside Brand & Marketing and Creative Services to support the development of campaign assets across digital, social, and other marketing channels.
• Assist with creative project management, including organizing feedback, tracking deliverables, and coordinating reviews and approvals.
• Review marketing materials for consistency with USGA brand standards and campaign messaging.
• Research, Insights & Campaign Reporting
• Conduct research on consumer trends, competitor activity, and emerging marketing opportunities to inform campaign planning.

Requirements

• Currently pursuing or recently completed a bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field. Junior, Senior or Post-Graduate standing preferred.
• Proficiency in Microsoft Office, including Word, Excel and PowerPoint.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects and deadlines.
• Creative and analytical problem-solving skills, including the ability to interpret data and draw insights.
• Ability to work independently and collaboratively in a fast-paced environment.
• Willingness to learn, collaborate, take initiative, and contribute new ideas.

Preferred

• Knowledge of the sports and golf landscape, particularly across social media.
• Familiarity with creator and influencer marketing, especially golf-focused content.
• Exposure to digital advertising platforms such as Meta Ads, Google Ads, X Ads, YouTube Ads or connected TV.
• Familiarity with CRM platforms such as HubSpot or Salesforce.
• Basic understanding of Google Analytics or similar measurement tools.
• Experience using AI tools such as Copilot, ChatGPT or Claude.

Benefits

• Comprehensive medical, dental, and vision benefits, including a zero-contribution medical plan offered for all full-time employees
• Retirement plans, with a generous annual contribution from the USGA
• Suite of programs to promote physical, emotional, and financial well-being
• Generous bank of paid time off, plus the week between Christmas and New Years Day off
• Off-site team building events
• On-site gym and golf simulator
• Professional development opportunities
• Learn more about our benefits and culture here