Marketing, Media & Customer Support Specialist

Manchester, IA (On-site)

Salary Not AvailableEntry LevelFull time

Posted 3 months ago

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Job Summary

Drive marketing, media creation, and customer support for an on-site role focused on growing brand, content, and sales support.

  • Own marketing, media production, and customer-support activities for on-site operation.
  • Must-have: Strong drone-ready photography/videography and FAA certification or willingness to obtain.
  • Standout: On-site, cross-functional exposure across sales, service, and events.

Job Description

Responsibilities

  • Media & Content Creation
  • Capture and edit high-quality photography and video content (including drone footage – FAA certification required or willingness to obtain).
  • Manage and grow the company's social media presence through engaging, on-brand content.
  • Write, edit, and design content for advertising, newsletters, blogs, product literature, and other marketing materials.
  • Write and edit product manuals, specifications, and customer communications.
  • Create compelling graphic design for digital and print campaigns.
  • Marketing & Events
  • Coordinate trade shows, customer events, and industry conferences (planning, logistics, and on-site support).
  • Develop and execute advertising strategies across digital, print, and online platforms (including but not limited to search engines and social media advertising management).
  • Manage website updates, SEO/SEM efforts, and digital campaign performance tracking.

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field.
  • FAA certification for drone photography or willingness to obtain.
  • Strong photography, videography, and editing skills.
  • Excellent writing and communication skills, including technical writing ability.
  • Proficiency in graphic design tools (Adobe Creative Suite or similar).
  • Experience creating product literature, catalogs, and other marketing collateral.
  • Knowledge of website management, SEO/SEM best practices, and Google Ads.
  • Experience with social media platforms and digital marketing tools.
  • Event planning and coordination experience.
  • Highly organized, adaptable, and able to manage multiple projects.

Preferred

  • Experience with drones
  • Customer service and/or inside sales experience (preferred)
  • Strong interpersonal skills and branding familiarity (preferred)
XL Specialized Trailers logo

XL Specialized Trailers

XL Specialized Trailers is a market-leading manufacturer of heavy haul and specialized trailers for the construction, commercial, agricultural, wind energy, oil and gas, and custom style trailer markets. Founded in 1995, XL has a growing dealer network, a dedicated staff of skilled employees and is an industry leader; offering superior hauling solutions. Every XL trailer is backed with a market leading warranty to assure the ultimate in customer confidence and satisfaction.

Founded in 1995
Manchester, Iowa, USA
132 employees (5 in marketing)