Responsibilities

• Lead the marketing measurement strategy, including KPIs, targets, and attribution, aligned to business, marketing, and financial goals.
• Translate performance into clear insights, implications, and actions to drive growth, efficiency, and investment decisions.
• Own executive-level storytelling, clearly communicating results, risks, opportunities, and marketing’s impact on the business.
• Partner across Marketing, Finance, Product, Data/Analytics, and Strategy to align priorities, metrics, and investments.
• Set standards for analytical rigor, ensuring transparent, high-quality insights and accountability.
• Define performance reporting and dashboards that enable insight-driven executive decisions.
• Build and lead a high-performing team, driving accountability, continuous improvement, and business impact.
• Drive adoption of consistent measurement practices and embed them into planning and decision-making.
• Act as a central integrator, ensuring insights are accurate, aligned, and actionable.
• Operate with strong executive presence, influencing senior leaders, driving change, and balancing strategy with hands-on execution
• Seeking a hands-on, action-oriented individual who drives change and stays directly involved rather than delegating.
• Ability to think strategically as well as tackle the tactics independently.
• Oversees the process for building and/or executing business initiatives and/or processes, while partnering with stakeholders and partners.
• Readiness to work on a variety of tasks and face potential challenges directly.
• Cross-Functional Leadership & Initiative Coordination
• Coordinate cross-functional projects and strategic initiatives, driving alignment across business units, tracking progress, and ensuring timely execution.
• Influence cross-functional teams to adopt best practices and operational discipline.