Responsibilities

• Develop and lead enterprise marketing measurement and performance intelligence strategies that deliver actionable insights, improve marketing effectiveness, and support business and investment decisions.
• Help establish and evolve enterprise marketing measurement capabilities, frameworks, and operating approaches as part of a growing Marketing Intelligence & Insights function.
• Provide leadership and influence across direct, indirect, and cross-functional teams in achieving marketing measurement and performance objectives.
• Develop and evolve approaches for measuring channel, campaign, and cross-functional marketing effectiveness, including attribution, incrementality, ROI, and performance optimization frameworks.
• Define and implement an integrated measurement framework and KPIs for consistency in measuring and reporting marketing performance across marketing and business lines.
• Promote disciplined experimentation and test-and-learn practices that improve marketing effectiveness and strengthen evidence-based decision-making.
• Analyze and synthesize qualitative and quantitative data across campaigns, channels, customer segments, and business outcomes to identify trends, opportunities, and actionable performance insights.
• Lead measurement and performance intelligence initiatives, including defining business requirements, aligning KPIs, coordinating cross-functional data inputs, and translating insights into actionable recommendations.
• Evaluate marketing, brand, and customer engagement performance to identify drivers of business outcomes and inform strategic planning, optimization, and investment decision.
• Develop executive-level reporting frameworks, dashboards, and performance narratives that provide clear, accessible, and actionable visibility into marketing effectiveness.

Requirements

• Education and experience typically obtained through completion of a bachelor’s degree in marketing, business, analytics, economics, statistics, or other related field.
• Typically, a minimum of 15+ years of progressive experience in marketing measurement, marketing analytics, business intelligence, performance strategy, or related fields, including experience supporting enterprise marketing and business decision-making.
• Demonstrated leadership, collaboration, and stakeholder influence skills in complex cross-functional environments.
• Demonstrated success developing marketing measurement, performance, and optimization frameworks that drive business impact and improve marketing effectiveness.
• Experience working with data visualization and reporting tools (e.g., Tableau, Power BI, Qlik) and collaborating with data and analytics teams to support performance analysis and insight development.
• Experience applying analytical and measurement methodologies to evaluate marketing performance and support strategic decision-making.
• Experience with marketing performance evaluation methodologies, including campaign measurement, experimentation, A/B testing, and test-and-learn approaches.
• Ability to apply measurement and analytical approaches to understand customer behavior, audience performance, segmentation, and marketing effectiveness.
• Knowledge of digital and offline marketing channels, performance metrics, marketing measurement practices, and reporting approaches across integrated marketing programs.
• Background and drug screen.

Preferred

• Experience supporting B2B, B2B2C, financial services, fintech, or highly matrixed enterprise organizations.
• Experience supporting marketing investment planning, ROI analysis, or performance-based decision-making.
• Experience partnering with enterprise data, technology, analytics, or digital teams to improve measurement capabilities and data accessibility.
• Knowledge of brand, customer, and marketing performance measurement approaches and evaluation methodologies.
• Experience building or modernizing marketing measurement, analytics, or performance intelligence capabilities within evolving organizations.
• Experience with attribution, incrementality, marketing ROI, or advanced measurement methodologies.
• Interest in or experience applying AI-enabled approaches to analytics, measurement, insight generation, or decision support.
• Master's degree preferred.

Benefits

• Healthcare Coverage – Competitive medical (PPO/HDHP), dental, and vision plans as well as company contributions to your Health Savings Account (HSA) or pre-tax savings through flexible spending accounts (FSA) for commuting, health & dependent care expenses.
• 401(k) Retirement Plan – Featuring a 100% Company Safe Harbor Match on your first 6% deferral immediately upon eligibility.
• Paid Time Off – Flexible Time Off for Exempt (salaried) employees, as well as generous PTO for Non-Exempt (hourly) employees, plus 11 paid company holidays and a paid volunteer day.
• 12 weeks of Paid Parental Leave
• Maven Family Planning – provides support through your Parenting journey including egg freezing, fertility, adoption, surrogacy, pregnancy, postpartum, early pediatrics, and returning to work.