Responsibilities

• Develop and lead enterprise marketing measurement and performance intelligence strategies that deliver actionable insights, improve marketing effectiveness, and support business and investment decisions.
• Define and evolve approaches for measuring channel, campaign, and cross-functional marketing effectiveness, including attribution, incrementality, experimentation, marketing mix modeling ROI, and performance optimization frameworks.
• Define and implement integrated measurement frameworks and KPIs for consistency in measuring and reporting marketing performance across brands, channels, and business lines.
• Analyze and synthesize qualitative and quantitative data across campaigns, channels, customer segments, and business outcomes to identify trends, opportunities, and actionable performance insights.
• Lead measurement and performance intelligence initiatives, including defining business and data requirements, aligning KPIs, coordinating cross-functional data inputs, and translating insights into actionable recommendations.
• Help define and advance Marketing’s data strategy in partnership with the Chief Data Officer organization, translating Marketing business and measurement needs into data requirements and scalable capabilities.
• Evaluate marketing, brand, and customer engagement performance to identify drivers of business outcomes and inform strategic planning, optimization, and investment decisions.
• Develop executive-level reporting frameworks, dashboards, and performance narratives that provide clear, accessible, and actionable visibility into marketing effectiveness.
• Partner with Enterprise Data and Technology teams to improve Marketing data quality, integration, accessibility, and governance, and advance the scalable data capabilities needed to support measurement and decision-making.
• Support the company’s commitment to protect the integrity and confidentiality of systems and data.

Requirements

• Education and experience typically obtained through completion of a bachelor’s degree in marketing, business, analytics, economics, statistics, or other related field.
• Typically, a minimum of 15+ years of progressive experience in marketing measurement, marketing analytics, data strategy, business intelligence, performance strategy, or related fields, including experience supporting enterprise marketing and business decision-making.
• Demonstrated leadership, collaboration, and stakeholder influence skills in complex cross-functional environments.
• Demonstrated success developing marketing measurement, performance, and optimization frameworks that drive business impact and improve marketing effectiveness.
• Experience translating marketing and business needs into data requirements and partnering with enterprise data, engineering, or technology teams to build scalable data and measurement capabilities.
• Experience applying analytical and measurement methodologies to evaluate marketing performance and support strategic decision-making.
• Experience with marketing performance evaluation methodologies, including attribution, experimentation, A/B testing, and test-and-learn approaches.
• Ability to apply measurement and analytical approaches to understand customer behavior, audience performance, segmentation, and marketing effectiveness.
• Working knowledge of modern marketing and customer data concepts, including data integration and pipelines, customer identity, data quality, governance, and stewardship.
• Background and drug screen.

Preferred

• Experience measuring incrementality and lift from marketing campaigns
• Experience supporting B2B, B2B2C, financial services, fintech, or highly matrixed enterprise organizations.
• Experience supporting marketing investment planning, ROI analysis, or performance-based decision-making.
• Experience supporting experimentation and test-and-learn methodologies within marketing organizations.
• Knowledge of brand, customer, and marketing performance measurement approaches and evaluation methodologies.
• Experience with customer data platforms, CRM, first-party data, or identity resolution capabilities.
• Master's degree preferred.

Benefits

• Healthcare Coverage – Competitive medical (PPO/HDHP), dental, and vision plans as well as company contributions to your Health Savings Account (HSA) or pre-tax savings through flexible spending accounts (FSA) for commuting, health & dependent care expenses.
• 401(k) Retirement Plan – Featuring a 100% Company Safe Harbor Match on your first 6% deferral immediately upon eligibility.
• Paid Time Off – Flexible Time Off for Exempt (salaried) employees, as well as generous PTO for Non-Exempt (hourly) employees, plus 11 paid company holidays and a paid volunteer day.
• 12 weeks of Paid Parental Leave
• Maven Family Planning – provides support through your Parenting journey including egg freezing, fertility, adoption, surrogacy, pregnancy, postpartum, early pediatrics, and returning to work.
• And SO much more! We continue to enhance our program, so be sure to check our Benefits page here for the latest. Our team can share more during the interview process!