Responsibilities

• Own GA4, GTG/GTM across all digital properties: tracking, tagging, QA, and be the product owner of all marketing data used within the company.
• Build and evolve attribution models that show how each channel (organic, paid, social, email, phone, AI-referred) actually drives reservations and rentals.
• Design dashboards (Tableau or similar) that give channel leads and senior leadership real, timely visibility into performance. (BI and Data Engineering teams will support your design requirements)
• Partner directly with our SEO, paid media, and brand/content teams, turning data into channel-specific recommendations they can act on.
• Champion the use of AI-assisted analysis within the marketing function, developing methodologies that make marketing data faster to digest and easier for SMEs to act on.
• Run regular data quality audits and deliver clear, action-oriented performance reports to marketing leadership.

Requirements

• 3–5+ years in marketing analytics, digital marketing, or marketing operations, with direct ownership of analytics.
• Hands-on experience working inside SEO, paid media, or content marketing (non-negotiable: we need someone who's lived in marketing).
• Deep GA4 and GTM expertise: event schema design, custom dimensions, cross-domain tracking, trigger logic, and QA.
• A track record building dashboards (Tableau, Looker Studio, or Power BI) that non-technical stakeholders actually understand.
• Deep understanding of data foundations in paid media platforms (Google Ads, Meta) and SEO tools (Google Search Console, SEMrush, or Conductor).
• Strong communicator who can translate complex data into plain-language recommendations for channel experts and executives alike.

Preferred

• Experience with call tracking and multi-channel lead attribution (e.g., CallRail).
• Familiarity with AI search and generative engine optimization (GEO) measurement.