Marketing Manager

San Antonio, TX (On-site)

$48K/yr – $52K/yrMid Level3+ years expFull time

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the creative and storytelling pipeline for YOSA, shaping brand across design, media production, and social channels while coordinating content from capture to distribution.

  • Creative design and brand management across digital and print materials
  • Content creation and storytelling including photo/video capture and editing
  • Social media planning, engagement, and performance optimization

Job Description

Responsibilities

  • Creative Design & Brand Management
  • Design digital and print marketing materials including social graphics, flyers, event signage, advertisements, presentations, program books, press materials, emails, and promotional materials.
  • Ensure all creative assets maintain consistency with YOSA's visual identity, messaging, and brand standards and organizational voice.
  • Create templates and creative systems that improve efficiency and consistency across marketing materials.
  • Manage and maintain YOSA's website content, ensuring information is accurate, current, visually engaging, and aligned with organizational priorities.
  • Content Creation & Storytelling
  • Capture compelling photo and video content that showcases YOSA's impact, mission, performances, educational programs, alumni, community partnerships, and organizational milestones.
  • Produce and edit engaging multimedia content including short-form and long-form videos, graphics, and digital assets for multiple platforms and audiences.
  • Interview musicians, families, alumni, conductors, donors, board members, staff, and community partners to tell authentic YOSA stories.
  • Repurpose existing content into new formats to maximize reach and engagement.
  • Support YOSA's public relations efforts by assisting with media list management, press releases, media advisories, press kits, interviews, and media events.
  • Monitor local media coverage and identify opportunities to pitch stories that increase awareness of YOSA's mission and programs.
  • Manage YOSA's email marketing program, including campaign creation, scheduling, audience segmentation, automation, and performance reporting.
  • Social Media Management
  • Manage YOSA's social media presence across Facebook, Instagram, LinkedIn, YouTube, and emerging platforms.
  • Plan and maintain a strategic content calendar aligned with organizational priorities and marketing campaigns.
  • Write engaging copy that reflects YOSA's voice and brand.
  • Monitor engagement, participate in conversations, and build relationships with followers and community partners.
  • Stay current on social media trends, platform updates, memes, and best practices to keep YOSA's content fresh and relevant.
  • Track content performance and recommend opportunities for improvement.

Requirements

  • Bachelor degree in Marketing, Communications, Graphic Design, Digital Media, or related field, or equivalent professional experience.
  • 3-5 years of professional experience creating digital content, preferably for a nonprofit, arts organization, educational institution, or agency.
  • Proficiency with Adobe Creative Cloud, including Photoshop, Illustrator, Premiere Pro, InDesign, and After Effects.
  • Strong photography and video production skills.
  • Excellent writing, editing, and storytelling abilities.
  • Ability to manage multiple projects while meeting deadlines.
  • Strong interpersonal skills and comfort interacting with youth, families, donors, volunteers, and community partners.
  • Occasional evenings and Sunday rehearsals are required.

Preferred

  • Creative and proactive, bringing fresh ideas and independently identifying opportunities that showcase YOSA's impact.
  • Eager to learn, continuously develop new creative, technical, and storytelling skills.
  • Collaborative and team-oriented, building strong relationships across departments while contributing to a positive, mission-driven culture.
  • Experience as a musician or familiarity with the performing arts is a plus.
  • Bilingual fluency in English and Spanish

Benefits

  • Excellent employee benefits package that includes health insurance, retirement, sick/vacation leave.
YOSA logo

YOSA

YOSA provides young musicians of all backgrounds the opportunity to play music together so they can learn, grow, and thrive while connecting with the community.The mission of Youth Orchestras of San Antonio, the premier orchestral experience for youth citywide, is to enhance education, enrich the community, and transform lives by pursuing excellence in classical music in a stimulating, nurturing, and fun environment that is equally accessible to all youth.YOSA changes kids’ lives through music. We provide transformative music experiences to more than 2,500 young musicians ages 8-20 through YOSA Orchestras, YOSA Summer Symphony Camp, and YOSA School Partnerships. YOSA connects motivated young musicians together and provides a world-class experience that helps youth grow creatively, academically, and socially.YOSA envisions a community where all musically-inclined youth in San Antonio have a chance to pursue their interests and maximize their potential. YOSA seeks ways to remove financial and social barriers to high-quality music education and designs its activities around this purpose.

Founded in 1949
San Antonio, Texas, USA
28 employees (11 in marketing)

Traffic Signals

Monthly Visitors
17.4K
Monthly Google Ads Budget
$3.4K
Traffic Source Mix
Search
26.8%
Direct
49.1%
Referral
6.1%
Social
16.6%
Paid
1.3%

Headcount Trend

Current headcount: ~28

Marketing Team

Marketing Team Size
5 (18% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Grant, 2 years ago

Funding History

  • Jul 2024
    Grant

Recent News