Responsibilities

• The Marketing Manager serves as a strategic marketing partner responsible for developing and executing proactive marketing strategies aligned with organizational goals and operational priorities.
• This role leads campaign planning, audience engagement, storytelling, and communication alignment across assigned operational portfolios.
• Within assigned operational portfolios, the Marketing Manager is expected to independently lead campaign planning, communication strategy, content development, project prioritization, and marketing execution.
• Broader organizational priorities and strategic direction are established collaboratively with executive and operational leadership.
• Develop and execute proactive, calendar-driven marketing strategies aligned with operational goals and organizational priorities.
• Manage campaign calendars, enrollment strategies, promotional initiatives, and communication timelines that support participation, engagement, and organizational visibility.
• Serve as the primary marketing partner for assigned operational areas. This role is expected to provide leadership and recommendations within assigned portfolios while working collaboratively with operational leaders to align marketing efforts with broader organizational goals.
• Collaborate with leaders to identify growth opportunities, communication priorities, and campaign strategies while providing guidance on messaging, audience engagement, and communication planning.
• Ensure marketing efforts consistently reflect the YMCA’s mission, values, and organizational voice.
• Develop compelling storytelling content that highlights organizational impact and supports strategic priorities.