Responsibilities

• Strategy Execution: Develop and execute digital marketing strategies (Social Media, SEO/SEM, LinkedIn, etc.) specifically tailored for the North American luxury and premium hardware markets.
• Campaign Management: Plan and optimize digital campaigns to drive brand awareness and high-value client engagement.
• Cross-Border Coordination: Coordinate between cross-functional teams (China & US) and act as a key contact for North American digital marketing initiatives.
• Performance Tracking: Monitor campaign performance, provide data-driven insights, and ensure compliance with US regulations and global luxury brand guidelines.

Requirements

• Experience: 5+ years of digital marketing experience in the luxury, jewelry, or high-end fashion industry (New York/North America market experience is essential).
• Technical Savvy: Proficient in digital marketing channels and tools (Google Analytics, Google Ads, LinkedIn Campaign Manager, etc.).
• Global Collaboration: Experience collaborating with international teams across time zones (experience with China-based teams is a strong plus).
• Language Skills: Fluent in English (written & spoken); Chinese (Mandarin) proficiency is a significant advantage for internal coordination.
• Excellent client communication, problem-solving, and cross-cultural navigation skills.
• Strong analytical ability and attention to detail, capable of delivering under pressure in a fast-paced environment.
• Ability to work flexibly across China/US (PT) time zones.

Preferred

• Experience collaborating with international teams across time zones is a strong plus
• Chinese (Mandarin) proficiency is a significant advantage for internal coordination