Marketing Manager

New York City, NY (Remote)

Salary Not AvailableMid Level5+ years expContract

Posted 2 months ago

Job Summary

Own NA luxury digital marketing with cross-border coordination, driving premium campaigns across social, SEO/SEM, and LinkedIn while ensuring brand compliance and measurable impact.

  • Cross-Border Coordination: Align China and US teams as the main contact for NA digital marketing initiatives.
  • Campaign Ownership: Plan and optimize campaigns to build brand awareness and attract high-value clients.
  • Performance & Compliance: Track results and translate data into insights while meeting US rules and luxury-brand guidelines.

Job Description

Own NA luxury digital marketing with cross-border coordination, driving premium campaigns across social, SEO/SEM, and LinkedIn while ensuring brand compliance and measurable impact.

  • Strategy Execution: Develop and run digital marketing plans for the North American luxury and premium hardware markets across Social Media, SEO/SEM, and LinkedIn.
  • Campaign Management: Plan and optimize campaigns to boost brand awareness and high-value client engagement.
  • Cross-Border Coordination: Align China and US teams as the main point of contact for North American digital marketing initiatives.
  • Performance Tracking: Monitor campaign performance, deliver data-driven insights, and ensure compliance with US regulations and global luxury brand guidelines.
Yibi Group | Global Manufacturing Partner for Luxury Jewelry & Leather Goods Hardware logo

Yibi Group | Global Manufacturing Partner for Luxury Jewelry & Leather Goods Hardware

Yibi Group is a leading OEM manufacturer specializing in luxury hardware, high-end jewelry, and precision metal components.For over 15 years, Yibi has been at the forefront of manufacturing excellence, partnering with the world's most prestigious luxury brands to create products that define markets and elevate brand legacies.We thrive on challenges—whether breaking new ground in precision craftsmanship, rethinking material innovation, or scaling complex designs with flawless execution. Our integrated in-house capabilities—including dedicated Metal Injection Molding (MIM) and PVD coating production lines, complemented by a full spectrum of advanced polishing and machining technologies—enable unprecedented agility and control. This allows us to push the boundaries of luxury aesthetics and durability, helping clients launch breakthrough collections, capture consumer desire, and strengthen their influence in competitive global markets.As the only China-based manufacturer fully certified by LVMH, Kering, and Richemont, we unite artisanal dedication with intelligent automation across 50,000m2 of advanced facilities in Shenzhen and Dongguan. From high-end jewelry and luxury hardware to precision metal components, we deliver end-to-end, certified production—backed by ISO 9001, IATF 16949, RJC, and SEDEX 4P.We don't just manufacture; we innovate alongside you, turning visionary concepts into market-ready realities with technical precision and creative ambition.Join the ranks of luxury leaders who trust Yibi to build the next generation of iconic collections.Let's create, together.

Founded in 2009
CHN
59 employees (6 in marketing)

Marketing Team

Marketing Team Size
5 (8% of company)

Traffic Signals

Monthly Visitors
923
Traffic Source Mix
Search
34.7%
Direct
40.6%
Referral
12.8%
Social
9%
Paid
1.7%

Headcount Trend

Current headcount: ~59
Yibi Group | Global Manufacturing Partner for Luxury Jewelry & Leather Goods Hardware logo

Marketing Manager

Yibi Group | Global Manufacturing Partner for Luxury Jewelry & Leather Goods Hardware · New York City, NY · Remote