Responsibilities

• Serve as the primary marketing partner between dealership GMs, internal teams, and industry partners; acting as a strategic advisor and advocate for business growth.
• Develop and execute integrated marketing strategies aligned to sales goals, brand standards, and company leadership.
• Lead the planning and execution of multi-channel campaigns across digital, social, print, broadcast, events, and direct marketing.
• Translate dealership objectives into clear marketing briefs and oversee execution in collaboration with creative, media, and project teams.
• Own dealer relationships and ensure alignment, accountability, and delivery against scope, timelines, and KPIs.
• Manage marketing budgets, manufacturer relationships, and performance reporting with a strong focus on ROI.
• Deliver clear, actionable campaign insights using data from multiple platforms to inform strategy and optimization.
• Conduct competitive and market analysis to identify opportunities, risks, and emerging trends within the luxury marine space.
• Lead the development of marketing plans, project calendars, presentations, proposals, and executive-level communications.