Responsibilities

• Develop and implement strategic marketing plans for Dealership, Marine & Vision segment, in partnership with key stakeholders.
• Conduct market research to identify customer needs and market trends within Dealership, Marine & Vision segment.
• Design and execute marketing campaigns for Dealer & Retail segment.
• Manage cross-channel marketing campaigns across various platforms, optimizing performance based on channel-specific analytics.
• Create targeted marketing programs to engage and nurture existing customers, and to attract new customers.
• Develop detailed campaign briefs and timelines for marketing channel managers and creative teams.
• Conduct market analysis to identify opportunities and threats, adapting the marketing strategy accordingly.
• Manage all online marketing activities within Dealer & Retail segment in partnership with Digital Marketing Manager.
• Partner with Communications Manager to develop strategic communication plans for internal and external audiences.
• Maintain and enhance XPEL's brand identity and positioning within the Dealership, Marine & Vision segment.