Marketing Manager

New York City, NY (Hybrid)

$62K/yr – $173K/yrMid Level2+ years expFull time

Posted 9 days ago

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Job Summary

Own and optimize cross platform advertising strategies for Amazon and TikTok Shop, manage campaigns, analyze performance, and coordinate client communications.

Lead multi-channel ad strategies and ensure client success across platforms.
Drive performance insights and data-driven optimization through analytics.
Serve as the primary client contact and orchestrate campaign adjustments.

Job Description

Responsibilities

Amazon & TikTok Shop Strategy: Develop, execute, and optimize advertising strategies across Amazon (search, display, OTT) and TikTok Shop to drive client success.
Campaign Execution & Optimization: Manage and analyze performance across both platforms, ensuring campaigns align with client goals and marketplace best practices.
Performance Analysis: Utilize internal and client-side analytics tools to track KPIs, provide insights, and make data-driven recommendations for optimization.
Client Communication: Act as the day-to-day contact for clients, providing performance updates, answering strategic questions, and leading discussions on campaign adjustments.
Promotional Planning: Assist in planning and executing campaigns around key events such as Amazon Prime Day, Cyber Monday, and major TikTok Shop promotional periods.
Marketplace Management: Maintain product detail pages, monitor inventory forecasts, and ensure seamless operations across Amazon Vendor/Seller Central and TikTok Shop Seller Center.
Cross-Functional Collaboration: Work with internal teams to enhance strategies, implement A/B testing, and drive continuous performance improvements.
Account Audits & New Business Support: Assist senior team members in pitching new clients, conducting account audits, and identifying growth opportunities.

Requirements

1-2 years of experience in Amazon Marketing Services (AMS) or a similar marketplace environment (Vendor Central/Seller Central).
Experience managing or working on TikTok Shop (TTS) —understanding platform nuances, best practices, and campaign execution.
Strong analytical skills with the ability to interpret performance data and optimize campaigns accordingly.
Proficiency in Microsoft Excel (pivot tables, chart building, data analysis).
Ability to work independently, manage multiple priorities in a fast-paced environment , and proactively troubleshoot issues.
Excellent verbal and written communication skills for client-facing discussions and internal collaboration.

Preferred

Experience managing additional marketplaces like Walmart or eBay .
Familiarity with promotional strategies around large-scale event windows like Prime Day, Black Friday, and TikTok Shop flash sales.
Experience mentoring or guiding junior team members is a plus.

Benefits

Unlimited vacation policy
Monthly Phone Stipend
Comprehensive Medical, Dental, and Vision insurance options
401(K) plan with matching
Dog friendly office
Hybrid work opportunity
Professional Development Program
Bonus Perk - Weekly Seamless allowance

WITHIN

WITHIN is the leading Performance Branding company. We are a digital-first, integrated media and creative agency built to drive measurable growth across the entire customer journey.Our Performance Branding framework unifies brand and performance marketing to eliminate silos and align strategy, media, and creative around shared business goals. The result is smarter investment, faster execution, and stronger outcomes.As a full-service digital marketing agency, WITHIN partners with some of the world’s most innovative brands, including The North Face, Timberland, Touchland, Ben & Jerry’s, and Casper. We help marketing leaders scale efficiently while strengthening brand equity.

Founded in 2015

New York, New York, USA

251 employees (130 in marketing)

www.within.co