Digital Marketing Project Manager
LOCOMOTIVE Agency
USA (Remote)
$65K/yr - $72K/yrAgencyFull-timeSenior level5+ years exp.
5 hrs ago
Marketing Manager
California, MO (Remote)
$70K/yr – $100K/yrSenior Level3+ years expFull time
Posted 4 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the higher education marketing for chemistry and business instructors with a focus on GTM, field testing and ABM to drive awareness and leads.
- Market development: create awareness, engagement and lead flow for new products.
- Sales enablement: build messaging, toolkits, and collateral to support teachers and admins.
- Field validation: test value propositions through instructor interviews, focus groups, and conference interactions.
Job Description
Own the higher education chemistry and business instructor marketing, driving awareness, leads, and adoption through market development, GTM enablement, and field testing.
- Develop and execute annual marketing plans with measurable goals and objectives.
- Track the effectiveness of tactics by regularly analyzing results and improving performance.
- Create go-to-market strategies, sales tool kits, messaging templates, and other collateral and sales enablement pieces.
- Partner with Sales and Customer Success to engage with chemistry and business instructors and present products.
- Create account-based strategies and track top target lists for new products and features.
- Interact with chemistry and business instructors through conferences, conversations, and social media.
- Build and maintain competitive landscapes and differentiated value propositions.
- Develop market development strategies to create awareness, engagement, and leads for new products.
- Manage webinars, trade shows, and other events for the chemistry and business markets.
- Develop relationships with authors, advocates, influencers, and thought leaders.
Wiley
We transform knowledge into accessible and actionable intelligence for today's challenges and tomorrow's possibilities. Through access to trusted research, data, and AI-powered platforms that power progress, we accelerate scientific breakthroughs, support learning, and drive innovation that redefine fields and improve lives. We're your partner in pioneering the future – in a world driven by curiosity and continuous discovery.
