Identify industry trends that inform brand partner acquisition strategy Conduct market and consumer research to understand traveler preferences and customer needs Evaluate and prioritize potential brand partners across key categories Translate insights into actionable strategies that support product development, campaigns, and proposals Lead development of concepts for client proposals and RFP responses Build cohesive narratives that connect brand partners, product design, and customer strategy Partner with the design team to bring concepts to life visually and experientially Develop integrated marketing campaign concepts in collaboration with brand partners Support preparation and delivery of client presentations and proposals Contribute to initiatives that drive new business opportunities Manage WESSCO’s digital presence, including website, LinkedIn, and Instagram Develop content across digital, social, and video in collaboration with internal teams and external partners Write and edit copy for presentations, PR materials, and marketing communications Support communications related to client engagement, including pre- and post-event outreach Act as a key liaison between internal teams, brand partners, and clients Coordinate marketing activations across the lifecycle of partnerships Manage execution of campaigns, including content, events, and related deliverables Develop and execute advertising campaigns across trade and industry publications Manage relationships with media partners to support brand visibility and lead generation Lead award submissions and editorial content to enhance WESSCO’s industry presence