Responsibilities

• Own the multi-digital platforms to drive the strategic roadmap and technical orchestration of the holistic digital ecosystem, including the corporate website (Sitecore), mobile app, digital asset management system, and integrated on-site multimedia displays to ensure a unified brand exposure.
• Serve as the go-to person in Marketing Department for website relevant troubleshooting, and enhancements. This includes resolving CMS-related problems, coordinating with vendors/agencies, and ensuring smooth website operations on a day-to-day basis.
• Serve as the "brand gatekeeper" by managing regular content updates, conducting QA/UAT for new features, and ensuring visual and tonal consistency across all platforms.
• Work closely with various Business Units to understand their requirements (UI/UX) and translate business needs into effective digital platform solutions and enhancements.
• Coordinate with external creative/technical agencies to facilitate high-quality copywriting, design assets and adaptation.
• Monitor website traffic and performance using Google Analytics and Sitecore. Provide regular insights and recommendations to optimise user experience.
• Project coordination and digital execution. Support project planning, tracking, and reporting for digital initiatives, utilising tools like Jira to maintain backlogs and documentation.
• Participate in User Acceptance Testing process for new features and bug fixes, ensuring all digital deliverables meet quality and usability standards before launch.
• Implement and manage GEO/AIO, including keyword research, and metadata management, to enhance corporate website search performance.
• Operational support. Assist in the annual budget planning, and procurement processes. Perform other duties as assigned by supervisor.