Marketing Manager – Wealth Advisor Marketing

Alabama, USA (Hybrid)

$90K/yr – $128K/yrMid Level3+ years expFull time

Posted 13 days ago

Job Summary

Own the end-to-end development and governance of advisor-facing marketing tools and resources, leading cross-functional initiatives from ideation to measurement.

  • Lead projects from concept to execution
  • Collaborate with internal and external teams to align with brand and goals
  • Monitor effectiveness and drive continuous improvement

Job Description

Responsibilities

  • Develop and manage advisor-facing marketing materials, sales tools, and client engagement resources that support line of business objectives.
  • Lead projects from concept through execution, including ideation, content development, creative review, compliance approval, production, and distribution.
  • Coordinate with internal creative teams and external agencies to develop marketing assets that align with brand standards and business goals.
  • Manage governance and compliance review processes to ensure all marketing materials meet regulatory and corporate requirements.
  • Publish and maintain tool content on internal platforms, ensuring materials remain current, relevant, and accessible.
  • Develop communication strategies to promote advisor tools, resources, and marketing initiatives across the organization.
  • Monitor project timelines, manage competing priorities, and proactively remove obstacles to ensure successful execution.
  • Analyze program effectiveness and provide recommendations for continuous improvement.
  • Serve as a trusted marketing consultant to business partners by providing strategic guidance and best practices.
  • Leverage AI-enabled tools, including Microsoft Copilot, to improve content development, productivity, and overall marketing effectiveness.

Requirements

  • 3-5 years of experience in marketing, advertising, communications, sales enablement, or related disciplines.
  • Strong project management skills with the ability to manage multiple initiatives simultaneously.
  • Exceptional written, verbal, and presentation communication skills.
  • Demonstrated ability to work effectively with cross-functional teams and senior stakeholders.
  • Strong problem-solving skills with a proactive, solutions-oriented mindset.
  • Excellent organizational skills and meticulous attention to detail.
  • Proficiency in Microsoft PowerPoint, Word, Excel, and Teams.
  • Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent
  • Bachelor's degree in Marketing, Communications, Business, Journalism, or related field, or equivalent work experience.

Preferred

  • Financial services, wealth management, private banking, or investment management marketing experience.
  • Experience developing advisor tools, sales enablement materials, or client-facing marketing content.
  • Experience using Microsoft Copilot and other AI-assisted productivity tools.
  • Experience using PowerPoint, Excel, SharePoint and Camtasia.
  • Ability to analyze performance metrics and translate insights into actionable recommendations.

Benefits

  • This role is currently benefits eligible. We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.
Bank of America logo

Bank of America

4.0 Glassdoor

Bank of America is one of the world's largest financial institutions, serving individuals, small- and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company serves approximately 56 million U.S. consumer and small business relationships. It is among the world's leading wealth management companies and is a global leader in corporate and investment banking and trading.This LinkedIn company page is moderated. For more information, please visit: https://bit.ly/32FDdQr.For account issues, please visit: https://bit.ly/2GeTIeP.

Founded in 1998
Charlotte, North Carolina, USA
235K employees
76% recommend to a friend
85% CEO approval

Salaries

Posted range

$90K/yr – $128K/yr

Taken straight from the job posting.

See all Bank of America salaries

Funding

Total Funding
$3.6B
Last Raise
$388M
Post IPO Debt, 1 years ago

Funding History

  • Feb 2025
    Post IPO Debt • $388M
  • Nov 2024
    Post IPO Debt • $2B
  • Jul 2020
    Post IPO Equity • $400M

Traffic Signals

Monthly Visitors
110.9M
Monthly Google Ads Budget
$4.8M
Traffic Source Mix
Search
19.2%
Direct
77%
Referral
2.6%
Social
0.8%
Paid
0.3%

Headcount Trend

Current headcount: ~235.1K

Recent News

Bank of America logo

Marketing Manager – Wealth Advisor Marketing

Bank of America · Alabama, USA · Hybrid