Responsibilities

• You will own the marketing of IDEXX Water’s global customer education programs, treating the IDEXX Water Academy and the global webinar program as channels for reaching and growing an audience of online learners and enhancing the IDEXX brand.
• You will help develop and execute the promotional strategy for our education offerings, including campaign planning, audience targeting, and email and landing page execution to grow registration, attendance, and repeat participation.
• You will analyze engagement data across webinar participants and registered Academy users, and use what you learn to prioritize content, sharpen targeting, and report program performance to peers and senior management.
• You will maintain and grow the Water Academy curriculum and global webinar calendar within the established education strategy, adding Water Academy courses at regional request and refreshing aging content.
• You will own the global webinar calendar, speaker recruitment, and regional participation for webinars while creating webinar presentations in collaboration with marketing and content leads.
• You will help define and execute the strategy, develop working processes, and design templates for email deployment and landing pages within the Salesforce ecosystem. Be our team’s internal subject matter expert on these technologies.
• You will identify and implement improvements to education marketing processes, campaign workflows and platform use, including the rollout and regional training of our webinar platform.
• You will contribute to the evolution of our education strategy, partnering with marketing leadership to identify and execute opportunities for new programs.
• You will perform other duties as assigned.

Requirements

• Demand generation marketing skills: audience segmentation, campaign planning, and a track record of growing registration, attendance, and/or repeat engagement for digital programs
• Marketing technology experience, including hands-on execution (email builds, landing pages, list management, deployment workflows) and platform administration/governance (Pardot/Marketing Cloud Account Engagement or similar)
• Marketing analytics skills: able to analyze and interpret engagement and funnel metrics, build and maintain reporting, and translate results into targeting, content, and promotion decisions
• Experience coordinating localized program or campaign delivery across multiple regions or markets
• Ability to organize, prioritize, and direct work activities
• Resourcefulness and a demonstrated ability to work cross-functionally, to influence without authority, and to be successful in a matrixed organization
• Excellent customer service and business relationship-building skills
• Reasoning, problem solving, and analytical skills to resolve issues.
• Project management skills and experience
• 3-5+ years of marketing experience. Bachelor’s degree or equivalent combination of education and experience required

Preferred

• Experience managing a learning or webinar platform, including curriculum delivery, scheduling, speaker coordination, and regional rollout and training is a plus
• Working knowledge of learning management systems, webinar platform operations, including course authoring tools such as Articulate Rise 360 is a plus
• Instructional design experience or formal training in adult learning theory is a plus
• Experience with AI-enabled content production, including in-platform AI functionality for course and content development is a plus

Benefits

• Hybrid onsite in Scarborough, ME, 8x per month. Schedule developed in consultation with supervisor.
• Health / Dental / Vision benefits day on
• 5% matching 401k
• On-the-job training and career advancement opportunities
• Additional benefits including but not limited to financial support, pet insurance, mental health resources, volunteer paid days off, employee stock program, foundation donation matching, and much more