Marketing Manager

Santa Rosa, CA (On-site)

$72K/yr – $73K/yrMid Level3+ years expFull time

Posted 3 hrs ago

Job Summary

Own and drive the resort’s marketing across content, social media, digital channels, PR, email, and brand coordination, shaping campaigns, content production, partnerships, and performance reporting.

  • Lead social media strategy and content calendars with cross-team collaboration
  • Manage website, campaigns, and CRM data to support guest engagement
  • Coordinate media, influencer partnerships, and press materials

Job Description

Responsibilities

  • Marketing & Content Management
  • - Manage social media channels with input and support from Director of Sales and Marketing and collaboration with other departmental leads.
  • - Coordinate and execute social media strategies across all resort channels.
  • - Develop content calendars and support seasonal campaigns, promotions, events, and resort initiatives.
  • - Create engaging written, photographic, and video content showcasing the resort experience.
  • - Monitor social engagement and community interactions while helping build relationships with guests, influencers, and brand advocates.
  • Digital Marketing & Website Management
  • - Maintain resort website content, landing pages, and third-party listings to ensure brand consistency and accuracy.
  • - Support digital advertising initiatives through asset management and coordination with agency partners.
  • - Assist with SEO, content updates, campaign tracking, and performance reporting.

Requirements

  • Bachelor's degree in Marketing, Communications, Public Relations, Hospitality Management, Business Administration, or related field preferred.
  • One (1) to three (3) years of marketing, communications, hospitality, public relations, social media, or related experience preferred.
  • Hospitality, luxury resort, winery, wellness, tourism, or destination marketing experience is highly desirable.
  • Strong written, verbal, editing, and proofreading skills
  • Working knowledge of social media platforms and social media management tools.
  • Experience with email marketing platforms and content management systems preferred.
  • Working knowledge of email marketing platforms and CRM systems.
  • Experience with Canva, Adobe Creative Suite, photography, and video editing tools preferred.
  • Proficiency with Microsoft Office Suite including Outlook, Word, Excel, and PowerPoint.
  • Ability to manage multiple projects in a deadline-driven environment.

Vinarosa Resort and Spa

Wine Country Awaits at Vinarosa Resort & Spa!Located just 60 miles north of San Francisco in the heart of Sonoma County wine country. This oasis is luxuriously appointed with 78 elegant rooms and suites on 92 acres of vineyards and beautifully landscaped grounds to explore. Make time to walk, jog, or meander on our 1-mile trail through the vineyards on our property.Experience your passion for relaxation when you step into The Spa at Vinarosa, where skin and body treatments are offered. Enjoy fine dining with an up-close view of our vineyards at the award-winning John Ash restaurant, featuring a seasonal menu with ingredients grown on our property, and curated from the finest local artisans and producers. Our vibrant Front Room is THE place to meet up with friends for a cocktail and a delicious bite. It’s also home to the best Happy Hour in town!Host your next company event, family reunion, or wedding in our elegant and spacious Event Center. We have several locations in the center, and on our grounds to customize your event, your way.Conveniently located in Santa Rosa, just off Highway 101, Vinarosa Resort & Spa is the perfect gateway to discover all that Sonoma Wine Country has to offer; ancient Redwoods just a few miles west, the meandering Russian River, the rugged Northern California coast, and plenty of quaint towns and unique activities. Explore hundreds of wineries ranging from small, “mom & pop” businesses, to the big, grand names you know.

Founded in 1984
Santa Rosa, California, USA
55 employees (2 in marketing)

Salaries

Posted range

$72K/yr – $73K/yr

Taken straight from the job posting.

The middle of this range ($73K) is 17% below the median base salary for Marketing Manager roles in the United States ($88K).

Marketing Manager median pay in the United States

$88K/yr

Most pay falls between $75K and $105K. Based on 1,241 salaries.

See all Vinarosa Resort and Spa salaries

Marketing Team

Marketing Team Size
1 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
9K
Monthly Google Ads Budget
$1.7K
Traffic Source Mix
Search
49.7%
Direct
18.4%
Referral
9.7%
Social
4.3%
Paid
8.1%

Headcount Trend

Current headcount: ~55

Marketing Manager

Vinarosa Resort and Spa · Santa Rosa, CA · On-site