Manager, Marketing (Flatiron)
Macmillan Publishers
New York City, NY (Remote)
$70K/yr - $75K/yrIn-houseManager5+ years exp.
2 hrs ago
Marketing Manager
Albuquerque, NM (Hybrid)
$70K/yr – $80K/yrMid Level5+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Own the end to end marketing governance, including KPI definition, attribution, and data driven decision making for campaigns, channels, and revenue impact.
- Metric ownership: establish KPIs, build dashboards, and report ROI, CAC, LTV, and promotion impact across campaigns.
- Cross functional operations: manage the marketing project portfolio, annual calendar, and coordinate Marketing with Retail, Wholesale, Ops, Product & Exec leadership.
- Testing and optimization: design attribution and testing programs, analyze data, and turn insights into executive level recommendations.
Job Description
Responsibilities
- Establish KPIs and success metrics for all marketing campaigns and initiatives.
- Build and maintain reporting dashboards tracking revenue impact, customer acquisition costs, customer lifetime value, retention, promotional effectiveness, website performance, and marketing ROI.
- Conduct post-campaign performance analysis and present actionable recommendations to executive leadership.
- Develop attribution models to identify the most effective marketing channels and investments.
- Analyze customer, sales, loyalty, and digital performance data to identify growth opportunities and operational improvements.
- Design and execute testing strategies, including A/B testing, to improve campaign effectiveness and customer conversion.
- Produce weekly, monthly, and quarterly performance reports for leadership.
- Manage the company’s marketing project portfolio and annual marketing calendar.
- Lead retail promotions, wholesale initiatives, product launches, website enhancements, packaging updates, events, and innovation projects from planning through execution.
- Develop project plans, timelines, budgets, resource allocations, and success measures.
- Bachelor’s degree in Marketing, Business Administration, Analytics, Project Management, or related field.
- Minimum 5 years of progressive marketing experience.
- Minimum 2 years of direct people management experience.
- Demonstrated experience measuring campaign performance, marketing ROI, and customer acquisition metrics.
- Proven success managing complex marketing projects and cross-functional initiatives.
- Advanced proficiency with Power BI, Google Analytics, and marketing reporting tools.
- Experience managing budgets, vendors, and departmental resources.
- Strong analytical, organizational, and project management skills.
- Excellent written, verbal, and presentation skills.
- Experience with CRM, loyalty, and marketing automation platforms.
- Experience in cannabis, consumer packaged goods (CPG), retail, wellness, or other regulated industries.
- Familiarity with Dutchie, HubSpot, or similar customer engagement platforms.
- PTO accrual (tenure-based increases) & NMPSL sick leave accrual
- Health Insurance with employer contribution
- Vision Insurance with employer contribution
- Dental Insurance with employer contribution
- Employee Assistance Program: 100% employer paid
- Voluntary Life Insurance: 100% employee paid
- 401K (auto enrollment at 3%)
- Voluntary Long-term Disability: 100% Employee Paid
- 25% Employee Discount
- Loyalty Program.
Verdes Cannabis
Verdes Cannabis inspires healthier communities through education, safe access to quality cannabis, and by partnering with its employees to create meaningful careers.
