Manager, Marketing (Flatiron)
Macmillan Publishers
New York City, NY (Remote)
$70K/yr - $75K/yrIn-houseManager5+ years exp.
2 hrs ago
Marketing Manager
Albuquerque, NM (Unknown)
$70K/yr – $80K/yrSenior Level5+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own end-to-end marketing governance, measurement, and cross-functional delivery with a data driven focus on ROI, attribution, and growth opportunities.
- Establish KPIs and dashboards to track revenue impact, CAC, LTV, retention, and ROI across campaigns.
- Lead cross functional programs from planning to execution with budgets, calendars, risk flags, and executives in the loop.
- Build attribution and testing programs to optimize channel mix and drive measurable growth.
Job Description
Responsibilities
- Establish KPIs and success metrics for all marketing campaigns and initiatives.
- Build and maintain reporting dashboards tracking revenue impact, customer acquisition costs, customer lifetime value, retention, promotional effectiveness, website performance, and marketing ROI.
- Conduct post-campaign performance analysis and present actionable recommendations to executive leadership.
- Develop attribution models to identify the most effective marketing channels and investments.
- Analyze customer, sales, loyalty, and digital performance data to identify growth opportunities and operational improvements.
- Design and execute testing strategies, including A/B testing, to improve campaign effectiveness and customer conversion.
- Produce weekly, monthly, and quarterly performance reports for leadership.
- Manage the company's marketing project portfolio and annual marketing calendar.
- Lead retail promotions, wholesale initiatives, product launches, website enhancements, packaging updates, events, and innovation projects from planning through execution.
- Develop project plans, timelines, budgets, resource allocations, and success measures.
Verdes Cannabis
Verdes Cannabis inspires healthier communities through education, safe access to quality cannabis, and by partnering with its employees to create meaningful careers.
Traffic Signals
Monthly Visitors
22.7K
Traffic Source Mix
Search
38.3%
Direct
39.5%
Referral
5.3%
Social
15.4%
Paid
1.4%
Headcount Trend
Current headcount: ~57
Marketing Team
Marketing Team Size
7 (12% of company)
Median Tenure
9.2 years
