Marketing Manager - VendorLine at PlanetBids | Ormond Beach, FL

PlanetBids

Marketing Manager - VendorLine

Ormond Beach, FL (Unknown)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize VendorLine’s content and campaigns, turning product features into vendor-focused messaging that drives awareness and adoption.

Website and Content: Own the site experience and supporting content to clearly communicate value and support marketing goals
Campaigns and Assets: Plan, launch, and optimize cross-channel campaigns with pages, emails, and materials
Messaging and Insights: Refine value proposition and ensure consistent vendor messaging across channels

Job Description

Responsibilities

Website & Content: Own and manage the VendorLine website experience, updating product pages, landing pages, and site messaging to ensure the site clearly communicates value and supports marketing goals
Create supporting content including blog articles, educational resources, Learning Center content, product explainers, and feature highlights that help vendors understand procurement opportunities and how VendorLine supports their success
Campaign Management: Plan, build, launch, and optimize marketing campaigns that drive VendorLine awareness and vendor adoption
Manage paid advertising campaigns (Google Ads, social ads), including targeting, messaging, and performance optimization
Create campaign assets such as landing pages, emails, and supporting content
Monitor performance across channels and identify opportunities to improve engagement and conversion over time
Messaging & Positioning: Develop and refine VendorLine's value proposition, translating product features into clear, compelling benefits for vendors
Ensure messaging is consistent across all marketing channels and materials
Research & Insights: Conduct customer and competitive research to uncover marketing opportunities and inform positioning
Share insights and recommendations that shape how VendorLine is promoted and positioned with key stakeholders and Marketing team leadership

Requirements

2–5 years of experience in product marketing, SaaS marketing, or related roles
Strong writing skills with the ability to clearly communicate product value and translate features into customer benefits
Experience developing or contributing to product messaging and positioning
Ability to conduct customer and market research and turn insights into actionable recommendations
Experience creating marketing content such as landing pages, product pages, emails, and educational content
Experience managing or updating marketing websites or landing pages
Experience planning and executing marketing campaigns across channels
Familiarity with paid advertising (e.g., Google Ads, social ads) and basic performance optimization
Ability to analyze performance and identify opportunities to improve engagement and conversion
Travel requirements up to 20% including quarterly travel to conferences and tradeshows

Benefits

Competitive pay that recognizes your skills and contributions
Flexible scheduling in a fully remote environment
Unlimited PTO with an annual vacation bonus to encourage recharging
Medical insurance with generous company contributions
Dental and vision insurance with 100% of employee premiums paid by the company
Company-paid short-term and long-term disability coverage
Company-paid life and AD&D insurance, with options to increase your coverage
Flexible Spending Account (FSA) and Dependent Care FSA options
401(k) plan with both Traditional and Roth options, immediate vesting, and an employer match

PlanetBids

0.0 Glassdoor

PlanetBids is a govtech SAAS provider specializing in eProcurement solutions for the public, private, non-profit and educational markets.Since 1998, PlanetBids continues to successfully help its customers improve outreach efforts with suppliers to gain greater control and visibility over spend by streamlining the traditional time-consuming procurement practices. Our complete line of award-winning, value based and proprietary eProcurement solutions are offered in a suite of powerful modules that are easy-to-use, comprehensive, configurable, reliable and secure. Modules can be selected as standalones or integrated in groups ensuring our customers consistent and accurate flow of data with full integrity that is readily available through any standard web browser over the Internet.PlanetBids offerings of solutions and services include: Vendor Management, Bid Management, eBidding for Public Works/Construction, Contract Management, Contract Management with compliance, Certification/Prequalification Management, Emergency Operations, RFP Evaluation, Reverse Auction and VendorLine.

Founded in 1998

Los Angeles, California, USA

51 employees (4 in marketing)

www.planetbids.com

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