Marketing Manager, Vaginal Health & Perinatal

San Diego, CA (On-site)

$113K/yr – $176K/yrManager5+ years expFull time

Posted 6 weeks ago

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Job Summary

Downstream marketing ownership for Vaginal Health and Perinatal, turning clinical facts into clinician-facing messages and leading cross-functional launches.

  • Downstream ownership: campaigns, launches, collateral, and field readiness.
  • Messaging and positioning: translate guidelines and market insights for healthcare professionals.
  • Cross-functional governance: coordinate with Legal, Regulatory, sales enablement, and agencies to execute on plan.

Job Description

Responsibilities

  • Develop and execute downstream marketing strategies, campaigns, and programs for the Vaginal Health and Perinatal portfolio.
  • Coordinate cross-functional workstreams to deliver marketing tactics on time, within budget, and aligned to business priorities.
  • Translate clinical guidelines, product value, and market insights into clear messaging for healthcare professionals.
  • Support new product introductions through launch planning, marketing materials, sales enablement, and field readiness.
  • Create and update collateral, website content, creative briefs, proof points, competitive resources, and customer-facing tools.
  • Use qualitative and quantitative market research to identify insights and recommend updates to positioning or key messages.
  • Establish, monitor, and report on KPIs to evaluate performance and adjust commercial execution as needed.
  • Manage marketing materials through Legal, Regulatory, and compliance review processes.
  • Partner with advertising, public relations, and other agency/vendor teams to deliver high-quality marketing activities.
  • Collaborate with Sales Education and Development to create training materials, talking points, objection-handling guidance, and ongoing learning resources.
Hologic logo

Hologic

We’re an innovative medical technology company whose purpose is to enable healthier lives everywhere, every day. While we discover and develop groundbreaking products and services that benefit everyone, we are especially passionate about those that advance women’s health and well-being. This allows us to be a company that prospers, grows and empowers women to experience healthier lives.None of this would be possible without the talent, skills and aspirations of our employees. Their expertise and dedication to developing and sharing more robust, science-based certainty drives our increasingly global presence, as well as a pipeline that responds to the unmet health and wellness needs of women, families and communities.What powers our growth across Breast & Skeletal Health, Diagnostic Solutions, and GYN Surgical Solutions is also what differentiates us: the exceptional and clinically proven ability of our products to detect, diagnose and treat illnesses and other health conditions earlier and better. This clinical superiority creates high expectations, which we fulfill by always challenging ourselves to improve health through better technology, education and market access. Our goal is to minimize doubt and maximize the confidence our customers and their patients have in their decisions and diagnoses.We work toward this goal every day, always aware that in an increasingly complex and competitive global environment, we must continually earn the trust of our customers and their patients. By focusing on women’s health while still delivering health benefits to everyone, we are setting a new standard of excellence that is strengthened by purpose, driven by passion and brought to life by our promise of more certain early detection and better health outcomes. To view our community guidelines, visit: www.hologic.com/social-media

Founded in 1985
Marlborough, Massachusetts, USA
6.7K employees (157 in marketing)

Traffic Signals

Monthly Visitors
158.1K
Monthly Google Ads Budget
$2.3K
Traffic Source Mix
Search
43.5%
Direct
40.2%
Referral
8.7%
Social
6.6%
Paid
0.9%

Headcount Trend

Current headcount: ~6.7K

Marketing Team

Marketing Team Size
157 (2% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$2.9B
Last Raise
$2.4B
Private Equity, 5 months ago

Funding History

  • Oct 2025
    Private Equity
  • Jul 2025
    Post IPO Debt • $2.4B
  • Nov 2010
    Post IPO Equity • $450M

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