Responsibilities

• Manages the development and preparation of short-term and long-range marketing services plans based on corporate goals and objectives to ensure profit growth and expansion of products and services. Manages network-wide communications and public relations program throughout the corporation. Ensures coordination of all company communication programs by keeping appropriate staff informed and providing expertise and assistance as needed.
• Identifies and manages the development of marketing tools to assist in the development efforts of all market segments.
• Implements product or service modification based on research or communication with appropriate field staff. Ensures company capitalizes on market opportunities. Develops and distributes pertinent reports that prove beneficial in supporting marketing services and management. Ensures timely generation and summarization of marketing reports.
• Ensures that marketing activities are planned, managed, and controlled in order to maximize potential benefit to the company within budgetary guidelines. Manages all aspects of corporate functions and conferences including meeting strategy, planning, budget, advertising, communication, setup/breakdown, negotiating with external vendors, and post-function evaluation. Functionally oversees and delegates all resources related to the support of corporate conferences.
• Monitors markets, industries, and companies to maintain an updated information base. Participates in industry organizations and develops useful contacts, knowledge, and trends to cultivate new product ideas. Develops and recommends expansion of products or services based on sound market and financial analysis.
• Implements advertising and public relations policies and formulates general advertising and public relations campaigns in support of corporate and field marketing activity. Prepares marketing services/advertising budgets based on an understanding of company operations and objectives as well as customer needs and prospective markets.
• Manages advertising creation and media placement. Assures the accurate distribution of costs to appropriate organizational levels. Manages the preparation of copy for advertisements, brochures, booklets, press releases, and direct mail pieces.
• Evaluates market reactions to advertising and public relations programs and product/service formulation and adjusts strategies and plans to meet changing market and competitive conditions. Develops and maintains good company relations with allied companies and with customers and potential customers. Plans for trade association activities and represents the company at association meetings as needed. As required, oversees the activities of Marketing Specialists and other marketing support staff.

Requirements

• Bachelors degree in Marketing, Public Relations, Business Administration, or related degree.
• Minimum seven (7) years experience in marketing/advertising.
• Prior marketing experience in a Health Care setting and supervisory experience preferred.

Preferred

• Prior marketing experience in a Health Care setting and supervisory experience preferred.