Responsibilities

• Drive Multi-Brand Strategy: Launch end-to-end campaigns across high-visibility brands, historic property activations, tour rollouts, e-commerce gear drops, and app initiatives.
• Lead Digital Performance: Oversee paid ad strategy (Meta, TikTok, Google, Reddit) and partner with our SEO/content leads to keep our brands ranking #1.
• Own Media Communications: Serve as our primary press contact, writing press releases, pitching journalists, handling media inquiries, and managing brand statements when news drops.
• Mobilize Creators & Partners: Build relationships with travel influencers, content creators, and local tourism boards to run sponsored visits and cross-promotional campaigns.
• Orchestrate Execution: Guide social media managers, creative leads, and VAs to ensure campaign assets land on schedule and hit target KPIs.

Requirements

• Digital Growth Savvy: Hands-on familiarity with ad platforms (Meta, TikTok, Google), social trends, conversion funnels, and modern SEO basics.
• Versatile Writing Skills: A natural storyteller who seamlessly shifts between drafting press releases, pitching journalists, and editing landing page copy.
• Fearless Outreach: Zero hesitation picking up the phone or cold-pitching journalists, creators, and partners to secure earned media.
• Composure Under Fire: Calm, diplomatic, and clear-headed when navigating media inquiries, public statements, or delicate brand communications.
• Team & Workflow Coordination: Comfortable guiding remote teammates, creative freelancers, and VAs to keep multi-brand projects moving on schedule.