Responsibilities

• Build and maintain a sales collateral library — one-pagers, executive summaries, presentation decks — across Medicaid, Medicare Advantage, and Employer lines of business
• Partner directly with sales leaders to develop campaigns for specific clients, events, and trade shows
• Execute content strategy across owned channels — LinkedIn, blog, email — to expand Upside's reach as the leading housing resource in healthcare
• Draft and refine web copy, email marketing, and outreach sequences that support pipeline development
• Support account-based marketing (ABM) efforts, including prospect research and personalized campaign assets
• Manage and update the Upside website via WordPress, including landing pages, blog posts, and program pages
• Build and design presentation decks, one-pagers, and branded documents using Canva, PowerPoint, and Google Slides
• Use AI tools — including Claude, ChatGPT, Gamma, and Gemini — to accelerate content production and iterate quickly across campaigns
• Coordinate logistics and asset prep for conferences and trade shows, including pre-event materials and post-event follow-up
• Support client success and operations teams with marketing assets when needed