Responsibilities

• Performance Marketing & SEO - Digital Ad Campaigns: Execute and manage data-driven digital advertising across Google and social media platforms.
• Performance Marketing & SEO - Conversion Focus: Monitor and optimize campaigns based on Cost-Per-Lead (CPL) and Cost-Per-Acquisition (CPA).
• Performance Marketing & SEO - SEO & Reputation: Drive local search visibility by optimizing business listings and managing brand reputation.
• Brand Awareness & Engagement - Social Media Strategy: Manage multi-channel social media strategies to increase awareness and engagement among key local demographics.
• Brand Awareness & Engagement - Local Marketing Events: Cultivate community partnerships and lead neighborhood-level event strategies to build an organic pipeline.
• Brand Awareness & Engagement - Site-Specific Support: Lead rebranding efforts for established locations and intervention strategies to accelerate enrollment at ramping sites.
• Data Strategy & Reporting - Lead Flow Analysis: Establish a monthly reporting cadence to track and report on lead flow across the conversion funnel.
• Data Strategy & Reporting - Strategy Optimization: Use data-driven insights to refine marketing tactics and align spend with occupancy goals.
• Data Strategy & Reporting - Budget Management: Manage a monthly advertising budget, and adjust spend according to need and seasonality of the business.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3-5 years of progressively increasing responsibility in overall Marketing strategy
• Proven experience in digital marketing, specifically managing SEO and paid social/search campaigns.
• Strong analytical skills with the ability to translate data into actionable marketing adjustments.
• Experience in field marketing or community event planning.
• Excellent communication skills for reputation management and partnership development.

Preferred

• Previous experience in the childcare or education sector is a plus.

Benefits

• up to 3 1/2 weeks of PTO each year (increases at 2 years, etc)
• a full closure between Christmas and New Year's
• full-time benefits