Responsibilities

• Develop and manage relationships with dealers and independent door shops to drive sales growth and share of wallet within the assigned territory.
• Identify, recruit, and onboard new dealers, supporting activation plans that improve product adoption, assortment, and sell‑through.
• Drive down‑channel demand generation through indirect selling, influencing dealer sales behavior and product recommendation at the point of sale.
• Support new product launches, promotions, and premium mix initiatives to increase visibility and conversion.
• Deliver product, solution‑based selling, and value‑proposition training to dealer sales teams and installers.
• Partner with distribution and other business unit sales teams to improve lead management and conversion , reinforcing best practices around follow‑up, qualification, and execution.
• Leverage CRM and lead management tools to track activity, manage opportunities, and measure activation effectiveness.
• Collaborate cross‑functionally with Sales Enablement, Channel Marketing, Product, and Regional Sales to align strategy and execution.
• Monitor local market conditions, competitive activity, and dealer performance, adjusting activation plans as needed.
• Serve as a trusted local resource for dealers by bringing insights, tools, and solutions that help them grow their door business.

Requirements

• Bachelor’s degree in business or related field or equivalent experience
• Ability to travel as business needs dictate - up to 70% of the time

Preferred

• Direct sales experience of 3 - 5 years preferred

Benefits

• We also offer a substantial benefits package including insurance (medical/dental/vision/life/disability/supplemental offerings), 401k (company contribution regardless of employee participation – plus match), paid time off that considers full professional tenure (vacation, personal floating and standard holidays), Employee Assistance Services, Stock Purchase Program – and more.