Responsibilities

• Plans, creates, and curates digital marketing campaigns for social media platforms to improve presence and engagement.
• Works closely with Sr. Marketing Specialist to create engaging content that includes researching health topics and interviewing health experts, translating complex healthcare information into user-friendly content.
• Marketing point person for the FM campus - responsible for fulfilling marketing requests specific to the FM campus.
• Contribute to the development of the health system by collaborating with others to develop and execute plans that target specific audiences, markets, and service lines.
• Develop and implement an ongoing video strategy for the health system for both educational and promotional purposes.
• Track, analyze, and prepare monthly reports on digital marketing performance.
• Work with the marketing team to develop new and innovative strategies to increase patient volume for the health system

Requirements

• Bachelor’s Degree in Arts/Sciences (BA/BS) Marketing, Communications, Journalism, or Related Field (required)
• 1-3 years Healthcare marketing experience. Preferred
• 1-3 years Marketing experience with an emphasis on content creation and digital marketing. Required
• Strong interpersonal skills, comfortable interacting with diverse groups.
• Experience with or aptitude to learn marketing tools including video production equipment and editing software, Adobe Creative Suite, and Canva.
• Strong writing, editing, and storytelling skills and the ability to create and curate engaging content for various platforms.
• Knowledge of social media platforms including Facebook, Instagram, and LinkedIn, digital marketing tools, and content management systems with the ability to manage the organization's accounts effectively.
• Driven by curiosity.
• Keen analytical skills and experience using website analytical tools.
• Ability to work independently and as a part of a team in a fast-paced environment.

Benefits

• We are excited to offer an aggressive compensation and benefits package for qualifying positions, which includes:
• - Competitive base pay
• - Matching retirement programs
• - Health, Dental and Vision plans
• - Health Savings and Flexible Spending Accounts
• - Employee discounts including car rental, cell-phone plans
• - Employer-paid, Long-Term Disability, Life, and AD&D
• - Paid time off (PTO)
• - Education Assistance Program
• - Employee Assistance Program