Responsibilities

• Developing and executing multi-channel marketing campaigns across email, digital, social, webinar, content, and event channels.
• Managing campaign calendars and coordinating execution across multiple stakeholders.
• Building and maintaining automated marketing workflows, nurture programs, and engagement campaigns.
• Manage lead capture, routing, segmentation, and lifecycle process.
• Tracking campaign performance across multiple channels and initiatives.
• Building and maintaining marketing, campaign, and lifecycle reporting.
• Monitoring key performance indicators and identifying trends.
• Collaborating with sales, leadership, and subject matter experts on campaign development and execution.
• Supporting webinar, conference, and event marketing activities and assisting with process documentation.

Requirements

• Bachelor’s degree (or equivalent experience) in marketing, communications, business administration, operations, or a related field
• Experience supporting marketing operations, marketing automation, lead generation, digital marketing campaigns, or related marketing functions.
• Experience working within multiple technology platforms simultaneously while maintaining accuracy, organization, and attention to detail.
• Strong analytical skills with the ability to interpret marketing performance data and identify opportunities for optimization and improvement.
• Excellent written, verbal, and interpersonal communication skills.

Preferred

• Experience with project management platforms such as Asana.
• Experience supporting B2B marketing initiatives within professional services, legal services, technology, staffing, or other consultative sales environments.
• Familiarity with marketing automation, workflow optimization, lead management processes, campaign analytics, and digital advertising platforms.
• Exposure to AI-enabled tools, automation technologies, and emerging marketing technologies

Benefits

• This role may also be eligible for discretionary bonus or incentive compensation, in addition to a comprehensive benefits package.