Responsibilities

• Paid Acquisition. Own Google Ads performance — in-house or agency-run — fluent enough to audit the vendor's work. Segment campaigns by case and process type; execute budget within allocation and recommend shifts backed by evidence.
• AI Search Strategy. Establish and maintain measurement of whether Truce is cited across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Adapt site architecture for answer-engine retrieval and report monthly on movement.
• HubSpot & Data Integrity. Operate and maintain an existing instance — not architect it. Own attribution input integrity: UTM tagging, zero untagged contacts, clean form-to-CRM data.
• Vendor Performance. Own the agency's performance — weekly live call, deliverable QC, a functional scorecard. The Director owns the relationship; you own whether the work is real.
• Team Leadership. Manage the Marketing Assistant (supervision transfers to you at Day 30) with weekly 1-on-1s and a scored KPI scorecard.
• Reporting & Brand. Deliver a weekly analytics review and a monthly performance report. Apply the firm's brand filter to campaign-side output and escalate edge cases

Requirements

• 3+ years owning paid search performance with budget accountability. You've held the number, not supported someone who held it.
• Google Ads fluency sufficient to audit a vendor. You can look at an agency's account and say specifically what's wrong with it.
• Hands-on HubSpot Marketing Hub operation, plus GA4, Search Console, and CRM-integrated call tracking (CallRail or equivalent).
• AI search strategy — required and tested. You can explain who's currently cited on real Washington family law questions, why, and what would need to change for a named Truce page to be cited. Assessed in the interview process, including a live screen-share component.
• Not required: HubSpot build/architecture experience, design or video production, or a legal industry background.

Preferred

• WordPress/Elementor
• Semrush or Ahrefs
• professional services or legal marketing experience
• prior agency management from the client side

Benefits

• Medical, Dental, Vision: Employer-paid coverage for employees. This is fully covered — no employee premium contribution required.
• Paid Time Off: Four weeks total — three weeks PTO plus a fully paid week off for the firm's winter holiday closure.
• Paid Holidays: 10 paid holidays annually.
• 401(k): 3% firm contribution — regardless of employee contribution.
• Lifestyle Spending Account (LSA): Firm-funded account for wellness, fitness, and lifestyle expenses.
• Professional Development Stipend: Annual stipend to support certifications, training, and continued education.
• Firm Technology: Microsoft 365 / Copilot and Claude AI tooling provided. Employer-provided tech package.
• AAA Membership: Roadside assistance, identity theft protection, and discounted pet insurance.