Responsibilities

• Continuous Improvement & Reporting: Evaluate the effectiveness of marketing activities by sharing and tracking current market trends and research and using data-driven insights to optimize strategies.
• Client & Stakeholder Engagement: Build and maintain strong relationships with clients, partners, vendors, and industry stakeholders to enhance marketing impact and drive program success. Create overall blueprint and drive the execution of client projects.
• Collaboration & Cross-Functional Alignment: Work closely with sales, operations, and executive teams to ensure marketing initiatives align with business goals. Lead, mentor, and motivate a high-performing marketing team.
• RFP Oversight: Responsible for the preparation and timely delivery of responses to Request for Proposals (RFPs), ensuring accuracy and adherence to client specifications.
• Social media & Digital Presence: Develop and execute digital marketing campaigns that engage and grow our internal and external audience base.
• Strategic Planning & Execution: Help develop and implement marketing strategies that align with business objectives, ensuring measurable growth in brand awareness, customer acquisition, and revenue.
• Brand Development & Messaging: Help oversee and refine TSE brand positioning and messaging to ensure consistency across all channels including digital, print, and social media platforms. Work closely with internal teams to craft compelling narratives that resonate with target audiences.
• Team Management: Manage marketing vendors.
• Budget Managemen t: Responsible for structuring and managing company marketing budget with a focus on allocation of resources to effectively maximize the return on investment (ROI) and ensure marketing campaigns are executed within budgetary constraints. Provide regular budget forecasts, ensure the efficient use of resources, and adjust strategies as needed.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (Master’s degree preferred).
• Minimum of 4-8 years of experience in marketing, with at least 2 years in a lead role.
• Experience with RFPs, brand management, social media, digital marketing, and content marketing preferred.
• Strong ability to manage marketing projects, personnel, and vendors to drive marketing messaging.
• Awareness of market trends, lighting, construction, and contracting best practices.
• Experience with energy, sustainability, engineering, construction, and utility programs desired.
• Ability to self-manage and prioritize multiple tasks and deliverables
• Outstanding written and verbal communication, active listening, and presentation, editing and interpersonal skills
• Strong attention to detail with excellent analytical and judgment capabilities
• Ability to effectively work independently and in a team environment with multiple concurrent deadlines.
• Proficiency in Microsoft Word, Excel, PowerPoint and Outlook, Adobe Acrobat/Reader, Photoshop, InDesign, and Illustrator.
• Must reside in New Jersey.
• Knowledge of marketing processes and tools relevant to engineering, construction, or professional services firms is a plus.
• Required knowledge of marketing processes and tools.
• Ability to review requirements, costs, and existing tools to provide recommendations to executive team and then drive solutions.
• Being open to feedback and continuous improvement.
• Proven ability to manage budgets and deliver results within set timelines.
• Creative thinker with a strategic mindset and strong analytical skills.
• Ability to thrive in a fast-paced, dynamic environment.
• Provide clarity in complex problems, facilitate decision-making, and guide marketing investments.

Preferred

• Knowledge of marketing processes and tools relevant to engineering, construction, or professional services firms is a plus.
• Creative thinker with a strategic mindset and strong analytical skills.

Benefits

• Medical, vision, dental insurance and more.
• 401(k) with company match.
• Company-provided life insurance.
• Health Savings Account (HSA).
• Education reimbursement program with management approval.
• Annual paid time off.
• Observance of 8 Federal Holidays.