Responsibilities

• Develop and implement channel marketing strategies to support sales growth and brand positioning.
• Plan, coordinate, and manage the company’s participation in trade shows and industry events to maximize exposure and lead generation.
• Create and oversee the production of marketing collateral, ensuring consistency with brand guidelines and messaging.
• Collaborate with internal teams to design and execute integrated marketing communication campaigns.
• Monitor and analyze marketing performance metrics to optimize strategies and report results to senior leadership.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in marketing management, preferably with a focus on channel and brand marketing.
• Proven experience managing trade shows and developing marketing collateral.
• Strong understanding of marketing strategy development and execution.
• Excellent communication and project management skills.

Preferred

• Master’s degree in Marketing or an MBA.
• Experience working within the United States market and familiarity with regional marketing trends.
• Proficiency with marketing automation tools and CRM software.
• Demonstrated success in strategic marketing planning and cross-functional team leadership.
• Experience in digital marketing and social media strategy.