Responsibilities

• Marketing & Lead Generation: Help manage and improve lead generation efforts across: Facebook & Instagram; Google Ads; YouTube; TikTok; SEO; Direct mail; Events & grassroots marketing
• Track and improve: Cost Per Lead (CPL); Customer Acquisition Cost (CAC); Booking rate; Lead-to-sale conversion; Overall marketing ROI
• Build and review weekly and monthly KPI scorecards and dashboards
• Assist leadership with marketing strategy and campaign execution
• Team Leadership & Vendor Management: Manage marketing interns, coordinators, and support team members
• Work directly with outside marketing agencies, media buyers, content creators, and strategic partners
• Help organize priorities, campaigns, deadlines, and marketing calendars
• Hold vendors and marketing partners accountable to performance goals and deliverables
• Assist in building a strong marketing culture focused on growth, accountability, and execution
• Branding & Content: Coordinate and organize: Social media content; Before & after project photos/videos; Customer testimonials; Recruiting content; Ad creatives; Long-form and short-form video content

Requirements

• 3–5+ years of marketing experience preferred
• Leadership or team management experience strongly preferred
• Home improvement or home services experience is a plus
• Strong understanding of digital marketing and lead generation
• Comfortable working with numbers, analytics, and reporting
• Familiarity with CRM systems and marketing automations
• Must be willing to embrace AI and modern marketing tools
• Strong communication and organizational skills
• Self-motivated and highly accountable