Marketing Manager at Thomas Jefferson Foundation, Inc. | Charlottesville, VA

Thomas Jefferson Foundation, Inc.

Marketing Manager

Charlottesville, VA (Unknown)

Salary Not AvailableMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive strategic marketing for a museum/nonprofit with a focus on boosting visitation and revenue across tours, events, and on-site offerings.

Own development and execution of plans to increase visitation and revenue across tours, events, and on-site offerings.
Must-have: 4–6+ years in marketing with prior management experience.
Standout: nonprofit/museum marketing experience preferred and ROI-focused campaigns.

Job Description

Responsibilities

Create and execute strategic marketing plans and tactics to drive visitation, both tours and special events/programming, and revenue-producing offerings including on-site F&B and retail sales, as well as Monticello’s Jefferson Vineyards.
Develop and oversee digital advertising campaigns (ad sets, messaging, landing pages) and serve as an agency liaison. Work with agency, website team, and ticketing team to track advertising campaign and landing page performance with an eye toward optimization and continuous improvement.
Write, edit, and proof emails in support of email marketing campaigns to drive visitation and raise awareness of Foundation research, discoveries, events, programming, announcements, and more.
Serve as the department’s primary liaison with the organization’s F&B/site rental vendor, ensuring clarity around needs, challenges, and deadlines for both the department and the vendor.
Manage and update department-level marketing content calendar. Contribute to organizational futures calendar.
Work with Digital Content Producer to develop photography and videography strategies and tactics that support key messaging and brand positioning. Art direct brand photoshoots, as needed.
Work with Director of Marketing & Communications to ensure best use of budgeted funds, ensuring efficient allocation of resources and tracking ROI for campaigns.
Monitor and analyze the effectiveness of marketing activities using metrics and KPIs. Provide regular reports and recommendations for improvement. Use performance insights to refine marketing strategies and improve outreach.
Supervise, train, and evaluate direct reports. Provide thoughtful, consistent feedback, both routinely and in written job performance appraisals, with an eye toward both Foundation goals and individual career growth.
Foster a collaborative and creative work environment that encourages innovation and improvement.

Requirements

Bachelor’s degree in Marketing, Communications, Business Administration; or equivalent experience which demonstrates required knowledge, skills and abilities.
Minimum of 4-6 years of experience in marketing. Prior management experience required.

Nice To Have

Preference for experience with nonprofit, museum, or cultural institution marketing.

Benefits

Excellent benefits package (including medical, dental, vision, 401(k) retirement savings plan plus 6% match, life insurance, and more!).
Fitness club membership discount.
Discount in the Monticello Café, gift shop, and Monticello online catalog.
Employee Assistance Program (EAP) – free for employee and dependents.
$500 employee referral bonus.
Exciting quarterly social events for all employees.

Thomas Jefferson Foundation, Inc.

The Thomas Jefferson Foundation (formerly the Thomas Jefferson Memorial Foundation) owns and operates Monticello, the mountaintop home of Thomas Jefferson and the only home in America on the elite World Heritage List of the United Nations.Incorporated in 1923, after the federal government waived its third opportunity to acquire Monticello for the nation, the Foundation purchased the house and land from the Levy family, stewards of the estate for 89 years. As a private, nonprofit organization, the Foundation receives no regular federal or state budget support for its twofold mission of preservation and education.Since 1923, the Thomas Jefferson Foundation has steadily expanded its role as a museum and educational institution. Its facilities now include the house and gardens on nearly 2,000 of Jefferson's original 5,000 acres; the Robert H. Smith International Center for Jefferson Studies next door at Kenwood, a headquarters for Jeffersonian research and teaching and home to the Jefferson Library; and the Thomas Jefferson Center for Historic Plants, which propagates heirloom varieties and makes them available to institutions and individuals. The David M. Rubenstein Visitor Center and Smith Education Center hosts state-of-the art exhibits for visitors of all ages. It serves as the gateway to Jefferson’s timeless Monticello, preparing guests for their trips to the historic mountaintop through dynamic content presenting fresh perspectives on Monticello and the enduring significance of Jefferson’s life and ideas.About a half a million people visit Monticello each year.

Founded in 1923

Charlottesville, Virginia, USA

246 employees (26 in marketing)

www.monticello.org