Responsibilities

• Strategic Campaign Planning & Project Management
• Lead development and execution of are specific campaigns and activations with key internal and external partners
• Create and execute creative briefs and WorkFront requests that are complete and cohesive of brand and creative requirements.
• Collaborate with web teams to ensure all campaigns and promotions are best represented online, approving and testing launches when required.
• Compile strategic meeting agendas and manage cross-functional teams to complete projects on-time and cost-effectively, ensuring teams are aware of action items and next steps after each touch base. Ascertain forward moving project momentum and pace while channel owners are responsible for specific channel strategy. Ensure that the stakeholders’ strategies are complete and executed completely once approved.
• Cross-Functional Communication & Problem Solving
• Serve as the first point of contact for assigned partners, pulling in stakeholders as needed to respond to concerns and ensure issues have been fully resolved. Ensure that resolutions are given promptly and thoroughly address concerns.
• Contribute to or lead regular calls with key stakeholders in relevant department, including developing agenda, presentations, talking point and providing recaps, notes and next steps for areas of ownership.
• Create and deliver strong presentations supporting launch plans, business strategies and category objectives to senior management for each campaign.
• Communicate project status to key stakeholders and executives with updates concerning activities and deliverables as well as risks and mitigation strategies.
• Write and edit protocol directives for campaigns and route to the Service Center and the Field, managing the timeline for when communication should be shared.
• Results-Driven Performance Analysis and Activation
• Leverage resources such as historical data, peer or stakeholder knowledge or past reporting to pro-actively solve challenges and make move forward recommendations.
• Define KPIs for campaigns and analyze performance and effectiveness against ROI objectives to improve strategies.
• Manage competitive analysis within markets and create solutions for challenges.
• Manage marketing budgets for merchandise, programs, including agencies, vendors, co-op, and SOWs. Submit invoicing.