Drive integrated hotel digital marketing across websites, SEO, email, social, and PR to support brand identity and property performance.

• Own or lead digital marketing for hotels across websites, SEO, email, social, and PR
• Must-have: Minimum 2–4 years of marketing experience
• Standout: Cross-channel ownership with agencies, content creation, and data-driven decisions

Responsibilities

• Manage online presence with an emphasis on creating unique and engaging content for branded hotel websites, vanity websites, company website, and third party sites
• Work with designated hotels and agencies to ensure hotel websites are optimized using current best practices for SEO
• Direct, manage or assist designated hotels and agencies in all areas related to online/digital marketing, including website development and online marketing
• Conduct and track on-going email marketing campaigns for a variety of hotel business units
• Utilize current reporting from agencies, brands, and Google Analytics to drive improved content and marketing initiatives and decisions
• Recommend changes and new reporting based on changes in technology, CMS or other areas in conjunction with changing business needs
• Oversee and coach hotel social media champions and social media agencies on channels including Facebook, Twitter, Instagram and others as the need arises
• Continually manage social media accounts, including Facebook, Twitter, YouTube and Instagram, ensuring imagery and copy is consistent with the identity and positioning of each hotel
• Manage promotional packages/campaigns including requesting creative, drafting the communication plan, and sending a marketing recap once completed
• Monitor trends, online media, brand reputation and ensure management responds accordingly to online travel and review websites.
• Utilize current reporting from agencies, Google Analytics and social networks to drive improved content and social marketing initiatives and decisions
• Recommend changes and new reporting based on changes in technology, social networks or other areas in conjunction with changing business needs
• Develop and implement companywide Public Relations initiatives and programs.
• Work directly with PR agencies to support creation of property initiatives that reinforce identity and positioning, with execution in a timely manner
• Utilize current reporting from agencies and third party sources to drive improved content, PR initiatives, and decisions
• Recommend changes and new reporting based on changes in technology or other areas in conjunction with changing business needs
• Work with designated hotels to create forward-looking identity statements that will be utilized to drive messaging through online, social media, PR, and collateral
• Direct, manage or assist in the development of break-thru creative materials, online and offline, to support both corporate and property marketing goals
• Assist designated hotels with communication (flyers, signs, eblasts, etc.) – work with property staff and agencies on design and creation of new materials
• Maintains and stores a chronological order of media library and electronic files of all advertising materials by property and activity.

Benefits

• - Unlimited paid time off
• - Eligible to enroll in medical insurance with employer covering up to 70% of premiums with wellness credit
• - Eligible to enroll in dental insurance with employer contribution towards premiums & vision insurance
• - Eligible to participate in the Company’s 401(k) program with employer match
• - Eligible to enroll in Health savings accounts or Flexible Spending Accounts
• - Company paid Basic Life and AD&D insurance coverage, with option to enroll in additional coverage
• - Eligible to purchase Pet Insurance, Accidental Insurance, Critical Insurance and Hospital Indemnity Insurance
• - Company-paid short-term disability
• - WINFertility guidance for those enrolled in Sage medical plan
• - Calm Health Application Subscription
• - Tuition Reimbursement of up to $2,000 per calendar year

Nice To Have

• Hospitality experience preferred