Responsibilities

• Own and lead the company's marketing strategy across lead generation, email marketing, funnels, and conversion optimization.
• Develop and continuously test high-performing marketing hooks, messaging, and copy that attracts the ideal customer.
• Build, optimize, and own email segmentation, automation, and customer journeys.
• Analyze marketing performance and proactively recommend improvements based on data and testing.
• Lead and manage external marketing partners, including paid advertising, Instagram execution, website vendors, and other contractors.
• Partner closely with leadership on YouTube and podcast marketing initiatives while prioritizing performance marketing improvements.
• Optimize landing pages, sales pages, and funnel performance to improve conversion rates.
• Build scalable marketing systems and processes that support long-term growth.
• Stay current on marketing trends, consumer behavior, and emerging best practices while rapidly testing new ideas.
• Leverage AI responsibly to improve efficiency while ensuring all strategy, creativity, and final work reflects original human thinking.

Requirements

• Proven experience leading marketing strategy while remaining hands-on in execution.
• Strong copywriting skills with demonstrated success creating compelling hooks and messaging.
• Experience building and optimizing marketing funnels and email marketing systems.
• Strong understanding of customer journey mapping, segmentation, and conversion optimization.
• Experience managing external vendors, contractors, or agency partners.
• Comfortable operating in a fast-paced, entrepreneurial environment with changing priorities.
• Strong analytical mindset with a passion for experimentation and continuous improvement.
• Experience using AI tools to improve efficiency while maintaining originality and strategic thinking.
• Highly organized with strong project management and communication skills.
• Leadership experience or a desire to grow into a larger marketing leadership role.

Benefits

• Medical, dental, and vision insurance
• Performance bonus opportunities after the first 90 days
• Approved continuing education reimbursement of up to 80%